Gregg Paradies: Delight at the opening of the first Today store in airport retail

USA. North American travel retailer and restaurateur Paradies Lagardère has inaugurated its latest stores at Louisville International Airport. These include its first outlet in partnership with the Today news brand, a Brooks Brothers store plus a Kentucky Bourbon Trail unit. The stores are located in the pre-security upper level.

Today has partnered exclusively with Paradies Lagardère to operate its airport retail brand. The themed travel essentials store offers selection of newspapers, magazines, beverages, electronic accessories, snacks and branded merchandise.

The Kentucky Bourbon Trail concept, based on the Kentucky Bourbon Trail tour available to visitors to the area, offers apparel, souvenirs, drinkware and gifts. Through its Brooks Brothers partnership Paradies Lagardère offers dress shirts, suits, ties, dresses and fashion accessories.

Paradies Lagardère President & CEO Gregg Paradies said: “We’re thrilled to grow our long-standing partnership with Louisville International Airport, and unveil the first ever Today airport retail store. Along with new locations Kentucky Bourbon Trail and Brooks Brothers, and our other great retail brand partners, Paradies Lagardère is happy to give travellers at the airport not only well-known international brands, but the ability to shop local as well.”

TODAY Opening

The Today store is a key element in Paradies Lagardère’s expansion at Louisville International

The openings are part of a US$9.5 million Terminal Enhancement Project revealed at Louisville Airport this week. The renovation of 105,000sq ft of airside space is almost complete, and follows a big landside upgrade that finished in December.

Paradies Lagardère and HMSHost between them have invested US$8.3 million in new stores and restaurants.

“Thanks to the contributions of our business partners blended with the infrastructure and decorative improvements of the renovation, our terminal provides travellers with an extraordinary ‘Uniquely Louisville’ experience. We couldn’t be more pleased,” saidAirport Authority Chair of the Board of Directors Jim Welch.