USA. Paradies Lagardère has given more than US$65,000 to the Make-A-Wish Foundation in support of operations in the USA and Canada.
Make-A-Wish aims to grant the wishes of children battling life-threatening illnesses and is supported by monetary and in-kind donations.
Paradies Lagardère has been a Platinum partner of Make-A-Wish Canada since 2004. It organises the annual World Wish Day, a two-week in-store fundraising campaign held in April, and the Holiday Campaign – Season of Wishes, a five-week in-store fundraising campaign that starts in December.
Every year the company donates 1% of its total 24 December sales to Make-A-Wish.
Paradies Lagardère President and CEO Gregg Paradies said: “Paradies Lagardère is proud to support Make-A-Wish. Being able to assist in bringing hope, strength and joy to these brave children and their families facing challenging medical conditions means so much to the entire organisation, and is the least we can do to support those in our communities.”