Panos Emporio is poised to launch masculine fragrance Le Grand Bleu into travel retail with Dufry.

The 50ml edt will be available in selected Scandinavian airports from March, with a price-point approximately -30% lower than its €66 online price.

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Le Grand Bleu: the ocean-inspired fragrance breezes into travel retail

The new fragrance, which takes inspiration from the forces of the ocean, uses natural essences. Top notes include lemon, orange and black pepper and base notes are comprised of cedar wood and leather.

It follows Panos Emporio’s L’Homme Intense 3 edt, featuring natural essences of mint, lemon, orange, bergamot and lavender, which is already available in travel retail.

“These are tough days for small brands to come out with new products,” said Panos Emporio Founder Panos Papadopoulos. “I’m investing in new products before I have any ‘guaranteed’ orders because I want to create something that will mark my existence on the market.”

Panos Emporio also offers a range of fragrances, lotions and oils for women, and men’s and women’s watches. Its beachwear range includes the innovative Meandros shorts for men.