Origins maintains innovation drive with updated GinZing Eye Cream

An eye-opening new formula: The dual-action formula, now featuring Panax Ginseng, Vitamin C and Niacinamide, minimises dark circles and brightens the eyes
The Origins GinZing Eye Cream is now available in EMEA and Asia Pacific travel retail

The Estée Lauder Companies-owned natural skincare brand Origins has revamped its best-selling GinZing Eye Cream to double as a multi-faceted dark circle minimiser with brightening benefits.

It is now available in selected airport stores and downtown duty free locations in Asia Pacific and EMEA travel retail.

The dual-action formula has been enhanced with Panax Ginseng and caffeine sourced from coffee beans that boost natural skin cell energy and combat eye-area fatigue. Panax Ginseng has been used for over 2,000 years in traditional Chinese medicine and is known for its balancing properties.

The Eye Cream has been reformulated with Vitamin C and Niacinamide which energise the under-eye area while visibly reducing dark circles, as well as illuminating mineral pigments.

It has also been infused with de-puffing Orange Peel extract, hydrating Hyaluronic Acid, Coffee Seed Oil and 13 moisture-enhancing ingredients.

The Origins GinZing Eye Cream to Brighten and De-Puff is available in two flattering tones, Orange and Warm.

Clinical tests revealed that after 12 weeks of use, 86% of participants said their dark circles were visibly reduced. Meanwhile, consumer tests revealed that after one use, 89% of respondents said their eyes looked brighter, more relaxed and more vibrant.

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