INTERNATIONAL. The deadline for entries for The Moodie Davitt Digital Awards – the airport digital, mobile & social media awards – is fast approaching with all submissions due by Wednesday 14 December.
The awards, now in their fourth year, embrace airports overall, airport travel retail and airport food & beverage.
Entry for the awards is via self-nomination and a select number of judges’ selections.
Entries to this year’s awards will be charged at €100 per submission, payable at point of entry.
Award entries remain open until 14 December.
To enter please fill out and submit the nomination form which can be accessed here:
The eligibility period is from 1 January 2016 to present.
Each submission should feature a written overview of the nomination telling us why the entry deserves an award.
Entrants can also upload one additional document with supporting information, including facts and figures and a review of the initiative’s success.
Any additional links, images or video are also welcome and an accompanying Google Drive folder will be sent to each entrant to upload material.
This year we have added a number of new awards designed to reflect the evolving digital landscape. The Best e-Commerce platform accolade will recognise the most impressive digital retail environment – factoring in commercial success, incremental income, marketing and innovation.
We have also added the Digital Disruptor of the Year title, which will acknowledge the groundbreaking role an individual, group or company has played in transforming the digital landscape.
We’ve expanded our social media awards with the permanent introduction of the Best Use of Instagram awards for both airports and concessionaire, retailer or food & beverage operators.
We will also be focusing on the broader role digital and social can play with the Best Digital Loyalty Campaign award. And we’ll examine which organisations have most successfully adapted their strategies to build a cohesive ominchannel offering with the Best Omnichannel Marketing Campaign.
Last year the awards featured 97 shortlisted entries from around the world, and offered a fascinating overview of airport social and digital media excellence.
The Moodie Davitt Report Chief Creative Officer Matt Willey said: “As the recent Trinity Forum confirmed, excellence in social and digital media is imperative in today’s airport and travel retail world. From a consumer engagement perspective, it presents almost unlimited opportunities; while from a commercial perspective it offers immense visibility before, during and post travel as well as the incremental e-commerce sales opportunity.
“As a whole, digital media is now fundamental to the performance, promotion and reputation of airports, concessionaires and brands. We believe The Moodie Davitt Digital Awards represents the ultimate showcase for evolution and excellence in the sector.”
The full list of awards categories is as follows:
Best Use of Facebook – Airport
Best Use of Facebook – Concessionaire/Retailer/Food & Beverage
Best Twitter Feed – Airport
Best Twitter Feed – Concessionaire/Retailer/Food & Beverage
Best Use of Instagram – Airport
Best Use of Instagram – Concessionaire/Retailer/Food & Beverage
Best YouTube Video/Campaign
Best Omnichannel Marketing Campaign
Best Digital Loyalty Campaign
Best In-house Digital Campaign or Innovation
Best Digital Airport Advertising Campaign
Most Impactful Individual Digital Advertising Execution
Best Mobile App – All Stakeholders
Best In-Store Digital Execution
Best Use of Social & Digital Media – Airport
Best Use of Social & Digital Media – Concessionaire/Retailer/Food & Beverage
Best Use of Social Media/Digital – Brand
Best Website – Airport
Best Website – Concessionaire/Retailer/Food & Beverage
Best e-Commerce platform
Digital Disruptor of the Year
Judges will use quantifiable yardsticks to measure the impact of each nomination. For instance, nominated Facebook pages will be rated by the number of ‘likes’ and ‘check ins’; YouTube presence will be rated by the number of ‘views’; and the number of ‘followers’ generated by a Twitter account will be noted. For airports, annual traffic will be taken into account when assessing the number of ‘likes’, ‘views’ or ‘followers’ their social media presence generates.
Many companies are present in social media, but often they fail to update that presence or use it to create a meaningful relationship with their customers. Our judges will rate nominations according to how well companies engage their customers through digital and social media, the level of interaction they achieve, and the quality of the conversation they are able to generate.
Visual quality and impact is critical across all categories, and especially for the crucial Best Concourse Advertising Campaign and Best Use of Digital Media In-store categories. Our judges will look for creativity, quality of imagery and excellence in execution.
Quality of content
The ways in which companies use digital and social media vary considerably. Our judges will focus on originality and breadth of content, and on the methods employed to win the traveller’s attention. Extra merit will be earned by companies which aim to do more than merely sell a product or service, but use new media to create excitement and interest in the location in which they operate.
Incentive to spend
How are airports and operators using digital and social media to win spend from travellers? And how are they ensuring that those travellers become loyal customers? Our judges will look in detail at the methods deployed to encourage spend and their effectiveness.
Impact on the traveller experience
Today most travellers use mobile devices when they travel. The Moodie Davitt Digital Awards will look at how airports and retailers have tapped into the SoLoMo – Social, Local and Mobile – trend to make their customers’ experience easier and more enjoyable, whether through practical information, gift incentives or other initiatives.