On location at GDF Plaza in Haikou: Discovering the “new normal” in Hainan

CHINA. In her popular ‘Weekly Shop Visit’ broadcast on the New Hainan app, Chief TV Host of Hinews.cn Media and Head of the Duty Free Channel Lu Tianqin visits Global Duty Free Premium (GDF) Plaza in Haikou to report on the latest epidemic prevention and control measures in place.

Hainan Hinews is The Moodie Davitt Report’s strategic partner in Hainan province. The two media houses, leaders in their respective fields, have an exclusive information-sharing alliance to bring coverage of Hainan’s booming offshore duty free sector to the widest possible Chinese and international audience.

{Click on the YouTube icon to watch the broadcast; Chinese readers can click here to access the original programme}

Ms Lu reports how epidemic prevention and control has become “the new normal” in Hainan, noting how GDF Plaza has taken various rigorous measures to provide a safe, sanitised environment for all visitors. Customers are required to line up one-metre apart at the entrance and have their Health Code, Travel History Code, and temperature checked before entering.

Lu Tianqin is one of the best-known figures in Hainan media. She anchors the Hainan Hinews Duty Free Channel, is the main host of the popular ‘Weekly Shop Visit’ broadcast on the New Hainan app, and provides regular content for The Moodie Davitt Report.

GDF Plaza Manager Ms Zhong says that all staff are required to wear masks, gloves, and face shields for the safety of all employees and visitors. In addition, customers are reminded to put their masks back on after drinking water if they have accidentally forgotten to do so. The one-metre social distancing rule also applies to customers queueing at the cashier’s and hand sanitisers are provided at all counters.

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Ms Zhong also highlights that the Plaza is sterilised several times every day; handrails, lift buttons and controllers and guidance screens are sterilised at least once every two hours. The epidemic prevention and control requirements are also on display on 18 large screens and six electric directory boards on all three floors of the Plaza to remind customers of the do’s and don’ts.

Duty free goods go through three rounds of sterilisation before they are sold. The first round of sterilisation takes place at Customs, where packaging and pallets are sterilised by specialist sterilisation companies before customs clearance. The goods are then sterilised for a second time before they are stored in the warehouses of the duty free retailers.

The third round of sterilisation takes place during warehouse inventory accounting & reorganisation before the goods are shipped out for sale.

A customer travelling from Shanxi province is interviewed on the programme. She speaks highly of GDF Plaza – noting that the shopping experience has been exceptional, and that she finds it reassuring to see everyone wearing masks and face shields, and scanning QR codes for health registrations.

Footnote: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.

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Coming soon

The Moodie Davitt Report is delighted to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market.

The new digital title, to be launched in April, will be published in Mandarin and English four times a year across multiple platforms.

The launch edition will explore China Duty Free Group’s extraordinary rise over recent years to become the world’s number one travel retailer, together with a host of other high-quality features, analysis and interviews

This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including:

  • Airport retail (domestic and international)
  • Airport food & beverage
  • Airport advertising
  • Ecommerce
  • Land border, downtown and cruiseline retail
  • Mixed-use leisure and tourism developments
  • Offshore duty free retail and the Hainan Free Trade Port
  • Social media
  • + All the latest brand and retailer activations

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