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Creating a new kind of ATV at Hong Kong Airport

“Of course. Come in.” He had the smile of a man who knew his ATV (average trim value) was about to soar.Click to read more from The Moodie Blog

HONG KONG. Airport Authority Hong Kong (AAHK) has created a ‘Lifestyle Retail Zone’ in its West Hall departures zone, featuring an eclectic series of innovative new concepts.

AAHK has also introduced several key new outlets to its popular East Hall Food Court with more to follow soon as part of a major refurbishment and programme makeover of one of the airport’s most popular commercial precincts.

The Lifestyle Retail Zone is designed to offer transfer passengers using the distant West Hall gates a themed range of services, shops and food offers that each represent a point of difference from those usually found in airports.

Those to open so far include an express hairdressing concept called QB Premium Haircut & Style; the just-opened Oriental Massage Centre; athleisure offer Lululemon; and an innovative kid’s entertainment project called Dream Come True Maker Workshop.

This way to dining delight: A trio of new food offers awaits passengers as they enter the popular East Hall Food Court [All pictures: Martin Moodie]

Lululemon brings a new athleisure concept to the airport shopping offer in the West Hall.

A cut above your average airport service: The express haircut service costs just HK$100 (US$12.75).

Combining fun with education: The Dream Come True Maker Workshop features a range of interactive attractions, including a mock cockpit and 3D games.

“Welcome onboard, your flight time will be several minutes.”

Still to come are a Ray-Ban eye examination outlet offering instant eyesight prescriptions; and a KaravanStop lifestyle café described as “not your usual chain coffee shop”.

AAHK is also moving towards completion of a three-pronged Hong Kong Brand Zone that features popular local gift concept Homeless, a Goods of Desire shop, and a Discover Hong Kong store.

Goods of Desire: Coming soon to Hong Kong International Airport.

A Japan Freezia ice-cream store selling freshly prepared soft ice cream will open soon near Gate 43. 

Ice cream is about to be added to the airport’s eclectic food offer.

In the East Hall Food Court, AAHK has so far introduced three new concepts as part of an ambitious redevelopment of this key zone. They are:

  • Tasty Congee & Noodle Wantun Shop – featuring traditional Chinese/Cantonese congee and noodles;
  • Putien – an airport incarnation of a Michelin-starred Hong Kong restaurant concept (the original restaurant was founded in Singapore in 2000, named after a coastal city in Fujian province – the owner’s home town);
  • Moon Thai Express – an acclaimed downtown Thai restaurant concept making its airport debut.

(Above and below) Customers queue up for the highly popular Tasty Congee offer.

New furniture is part of an overall redesign to refresh the whole East Hall Food Court.

Further kiosks will be introduced soon in the Food Court which is being refurbished in phases. Now that the three outlets mentioned above are open, others will close while further refurbishment and introduction of new offers takes place. New furniture has been introduced to revitalise this high-traffic zone with the whole area set for completion by year-end.

Airport Authority Hong Kong always features plenty of flight information display screens in the main dining areas to ensure passengers are relaxed about their time to gate.

Putien brings its acclaimed Michelin-star offer to Hong Kong International Airport for the first time.

(Above and below) Customers queue up for a taste of Thai cuisine at Moon Thai Express.

NOTE: The Moodie Davitt Report also publishes The Foodie Report, the world’s only media focused on airport (and other travel-related) food & beverage. The Foodie Report Newsletter is published every two weeks and The Foodie Report Zine every month.

Please send all news of food & beverage outlet openings, together with images, menus, video etc to to ensure unrivalled global exposure.

The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards. Last year’s FAB took place on 20-21 June in Helsinki. FAB 2019 will be held at Dallas Fort Worth International Airport on 26-27 June.