Omnichannel retailer KrisShop has launched a 9.9 Shopping Spree, a campaign that aims to tap into the excitement around the popular 9.9 shopping festival.

Running until 20 September, the promotion offers shoppers a -9% discount on a minimum spend of S$180 (US$134), plus an additional -9% off selected categories including beauty, fashion and airline exclusives, with a minimum spend of S$250 (US$186).

Shoppers are also entitled to a bonus of 990 KrisFlyer miles, with a minimum spend of S$150 (US$112) on two purchases, during the promotion period, and there are further discounts for UOB cardholders.

Nine exclusive products are highlighted, with the Singapore Airlines Batik Nanotech Anti-Viral Mask by Vi-Mask (S$19, US$14) leading the line-up.

Designed exclusively for the Batik Label by KrisShop, the mask – like many of the highlighted products – features the Singapore Airlines batik motif.

Lee Lee Art Pagoda Earrings, in natural green jade and 14 karat gold (S$115, US$86), are featured along with a Braun Falcon 8 Cards Wallet, with RFID blocking technology, (S$169, US$126).

For children, KrisShop presents the 31cm Kris Junior Polar Bear By Jellycat (S$49, US$36) and targets “skincare junkies” with Skin Inc Singapore Airlines Batik: My Daily Dose The Ultimate Dewy Serum 30ML (S$158, US$118).

The antioxidant-rich serum set aims to replenish skin barrier and provide hydration to keep skin smooth and supple.

In homeware, KrisShop highlights the Hysses Relaxing Kit (S$359, US$267) which includes a fireworks sandstone electric burner, bergamot essential oil, rose sandalwood hydrating sunscreen and geranium chamomile gentle facial scrub.

Food offers include the Oh My Goodness! Vegan Walnut Carrot Cake with Vegan ‘Cream Cheese’ Frosting 6” (S$99, US74) which is gluten, dairy, egg and refined sugar free. Another KrisShop exclusive is the 100g TWG Tea Sky Blossom Tea – Batik Collection (S$42, US$31) which combines green tea with frangipani, ginger and red berries.

Time for tea and cake, or an exclusive Brass Lion gin, during the KrisShop 9.9 Shopping Spree

Singapore Airlines Batik Gin By Brass Lion, ($$132, US$98) offers punchy and sweet notes of tropical fruits, including ripe pineapples, zesty calamansi and hawthorn berries. The 700ml, 40% ABV gin marks a collaboration between the Brass Lion Distillery, Singapore Airlines and the Singapore Tourism Board.

KrisShop also highlights trending products across all categories including Electronics, Home & Kids, Wine & Spirits, Health & Wellness, Beauty, Fashion and Airline Exclusive Picks.

Note. KrisShop CEO Chris Pok detailed the omnichannel’s diversification strategy and agility in crisis in a recent interview with The Moodie Davitt Report.

Pok is one of the many leading industry figures to feature at the Knowledge Hub of the upcoming Virtual Travel Retail Expo.