GERMANY/GREECE. Digital services company Omnevo has partnered with SKY Express to establish a new ancillary revenue platform for the expanding Greek airline.
The company said it will enable SKY Express – which serves over 40 domestic and international destinations – to develop a new standard of experience for its customers. It also claimed it will lead to significant new operational gains and competitive advantages for the airline.
The bespoke digital platform focuses on the delivery of inflight customer service, including an expanded food & beverage offer with the new ‘SKY Drinks & Bites’ menu on international routes.
The platform is built on four key modules: A retail/F&B programme, including product offering, pricing, promotions and financial reconciliation; supply chain management, including product procurement; logistics, including preparation and operational processes across the product journey; and ePOS to enable onboard sales and crew support and training.
Omnevo added that the platform provides SKY Express with greater control of its F&B programme, including the ability to define its F&B offer to its operational and customer needs through the expanded freedom to select caterers, suppliers and service providers.
Such versatility will be a crucial strength as airlines seek to respond to the shifting needs of the passenger as traffic recovers in 2022, observed Omnevo in a statement.
Omnevo CEO Michael Raasch said: “We are delighted to partner with SKY Express in its dynamic ambitions for digital capabilities, beginning with a foundation that will support both the customer experience and the airline’s performance in the post-COVID recovery and beyond.
“After the unprecedented battering that airlines have weathered over the past two years, it’s crucial that they now respond to this new climate. Passengers demand a new standard of experience and airlines are simultaneously under huge pressures to raise efficiency and reignite their ancillary revenue streams.
“Digitalisation is the only pathway to resolving those issues, but it isn’t simply about a 2022-23 recovery; it’s about developing the passenger experience and the airline’s performance capabilities for the decade ahead.”
SKY Express General Manager George Lioumpis said: “Despite the challenges of the global crisis, SKY express has successfully continued to expand our routes, develop our operations, and improve the customer experience.
“Omnevo’s solution has helped us in delivering those ambitions by creating powerful new efficiencies in our F&B operations as we bring greater choice and a stronger inflight experience to the SKY express passenger.”
Omnevo’s aviation industry digitalisation partnership clients include Virgin Atlantic, Singapore Airlines’ KrisShop, and Avianca, as well as Auckland, Heathrow, and Frankfurt airports.
