International Beverage-owned brand Old Pulteney introduced a travel retail-exclusive collection of three single malt Scotch whiskies to consumers at the Viking Line Cinderella Whisky Fair, which is billed as the world’s largest floating whisky fair.
Inver House Distillers (the Scotch whisky arm of International Beverage) Chief Whisky Blender Mark Williamson presented three master classes during the course of three 24-hour return sailings (14-16 February) onboard the M/S Cinderella from Stockholm to Mariehamn, capital of the Aland Islands (under Finnish sovereignty).
As reported, the Old Pulteney Traveller’s Exclusive range was unveiled in travel retail at the 2018 TFWA World Exhibition in Cannes. It includes three expressions: a 10yo, a 2006 vintage and a 16yo.
International Beverage Travel Retail Director James Bateman said: “The Cinderella Whisky Fair is one of the most important consumer events in our calendar; it’s a terrific bringing together of whisky fans from across the Nordic nations and ties in perfectly with the maritime themes of the Old Pulteney brand.”
International Beverage’s spirits portfolio is represented in Nordic travel retail by Five Eyes Beverages, a subsidiary of Solera Beverage Group. Five Eyes Beverages also presented expressions from its Speyburn and anCnoc single malt Scotch whiskies during the fair.
The Viking Line Cinderella Whisky Fair features more than 550 whisky brands, along with leading chocolate, cigar and Champagne brands. Over 5,000 people attended last year’s event.
