Oettinger Davidoff names Luc Hyvernat as Chief Commercial Officer

Oettinger Davidoff has appointed Luc Hyvernat as Senior Vice President Chief Commercial Officer, effective 1 March.

Luc Hyvernat is set to drive Oettinger Davidoff’s digital transformation agenda

Hyvernat succeeds James Young who left Oettinger Davidoff at the end of January, after almost a decade with the company. Oettinger Davidoff thanked Young for his dedication and contributions and wished him the very best for the future.

Hyvernat joins Oettinger Davidoff and its management team from Champagne Nicolas Feuillatte where he served as International Director. His experience in international market development includes 27 years in leading positions in the tobacco industry, with Imperial Tobacco, Altadis and Seita.

Oettinger Davidoff CEO Beat Hauenstein said: “With his longstanding track record of international leadership roles and extensive experience in the tobacco industry, I am convinced that Luc Hyvernat will make a significant contribution to accelerate the commercial growth of our company.”

He said Hyvernat will further enhance Oettinger Davidoff’s commercial transformation to remain the “best-in-class organisation” for its trade partners and consumers.

Hyvernat commented: “I am very excited to join the Oettinger Davidoff family and to drive the growth of the company’s strong brand portfolio in the ever-increasing challenging market environment.

“Together with the teams around the globe, I am looking forward to seizing new opportunities to continue to develop the Davidoff brand, strengthen Oettinger Davidoff as the indispensable business partner to our global trade partners, while at the same time driving the company’s digital transformation agenda.”

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