French cosmeceutical company Nuxe has unveiled the travel retail exclusive ‘My Nourishing Honey Kit,’ the latest addition to its Rêve de Miel range. The kit is now available in worldwide travel retail.
The My Nourishing Honey Kit comprises four moisturising products for the face, lips, hands and body. These are the Ultra-Rich Cleansing Gel, Ultra-Comforting Face Balm, Lip Moisturising Stick, and the Hand and Nail Cream.
The Ultra-Rich Cleansing Gel is a combined face and body product, infused with honey and sunflower extracts that nourish dry and sensitive skin. The Ultra-Comforting Face Balm offers a luxurious blend of honey, propolis and precious oils for intense moisture.
The Lip Moisturising Stick (4g) has been infused with sunflower and honey to give comfort to dry and damaged lips.
Finally, the Hand and Nail Cream (30ml) is a free gift included in the set that offers a honey-enriched formula to soothe and repair dry hands.
Nuxe Global Travel Retail Director Marion Bruimaud commented, “We expect trading to continue to be difficult in 2021 especially in the first quarter. However, we are confident that there will eventually be green shoots of recovery and so we remain committed to ensuring that lovers of the Nuxe brand will continue to find innovative and exciting new Nuxe products whenever they travel.
According to Bruimaud, travel retail exclusives like the My Nourishing Honey Kit remain a part of the recovery strategy for Nuxe in 2021. “Travel retail exclusives continue to be one of the most effective ways to deliver this and this new kit of our Rêve de Miel formulations is a timely introduction. It is a great all-in-one pack with each item 100ml or smaller making it conveniently security-friendly for travellers.
“It also plays to our strengths as a ‘Made in France’, responsibly formulated product with the true eco-sensitive credentials that consumers expect today,” Bruimaud said as she outlined the eco-credentials of the Rêve de Miel line. “Natural honey is the basis of our Rêve de Miel product formulations and, in keeping with our commitment to responsible sourcing and our concern about the threatened disappearance of bees, Nuxe is naturally taking action to help protect them.
“For over 12 years now, Nuxe has supported Un Toit pour les Abeilles (A roof for Bees) by sponsoring beehives and the development of a colony of bees in the Vosges region of France. This sustainable development is a project we are all extremely proud to be a part of.”