CHINA. French natural cosmeceutical brand Nuxe has highlighted its Huile Prodigieuse line through high-profile activations with leading travel retailers across key locations during Chinese New Year.
The brand partnered China Duty Free Group in Haitang Bay, Sanya and Haikou; and Hainan Tourism Duty Free Shopping Complex and Lagardère Travel Retail in Sanya.
Other collaborations include with CNSC in downtown Sanya and Beijing, GDF Plaza (supported by Dufry) in Haikou; Shenzhen Duty-Free Group at Haikou Mission Hills; Wangfujing International Duty Free Harbour City in Wanning; and Zhuhai Duty Free.
Nuxe said the promotions capitalised on growing brand awareness and Huile Prodigieuse’s popularity in China.
Formulated and produced in France, Huile Prodigieuse offers a vegan-compliant blend of seven 100% botanical oils. Products are free from silicone and formulated from 98% natural ingredients to offer a non-greasy nourishment and protection for the face, body and hair. |
Traditional festive colours of red and gold featured across the activations, with dedicated products including a red tag around the product cap, a ‘Happy Chinese New Year’ message and a gift-with-purchase glass bottle.
Nuxe Global Sales & Marketing Manager Travel Retail Caroline Goix said: “We are still relatively new in the China travel retail market where our growth is being very successfully driven by our iconic Huile Prodigieuse product.
“We have ambitious growth targets and Huile Prodigieuse also helps introduce our other products to Chinese consumers. So it makes sense for us to align it with Chinese New Year which this year is seeing the return of the significant traveller numbers associated with this festival.”
Nuxe Trade Marketing Manager Travel Retail Audrey Cardonne commented: “Chinese New Year is of course a highly competitive period so, to increase our overall brand awareness and generate sales uplift, we have invested in dedicated point of sale and merchandising for Huile Prodigieuse to make sure Nuxe enjoys high visibility in store during this festive period.” 
