French cosmeceutical brand Nuxe has revealed a two-step anti-ageing routine comprising its Merveillance Lift and Super Serum products.
The dual programme provides a potent concentration of skin actives that battle the signs of ageing by increasing collagen and improving skin quality.
Nuxe showcased the routine with the ‘60 seconds to transform your skin’ pop-up at Samaritaine Paris Pont-Neuf by DFS throughout February.
The pop-up offered a 60-second product demonstration and anti-ageing skin diagnosis which delivered customers’ bespoke two-step routines with the scan of a QR code. Beauty advisors were on hand to help customers tailor their Nuxe skincare routines.
In addition, Nuxe launched a travel retail-exclusive pack for the Merveillance Lift Cream which includes full-sized formats of the Nuxe Day and Night Cream and Nuxe Eye Contour.
The Merveillance Lift firming cream has a silicone-free powder formula that instantly lifts, fills and blurs the skin. The vegan cream is made with 96% natural origin ingredients including micro-algae oil.
The vegan Super Serum formula uses 95% natural-origin ingredients which include natural hyaluronic acid and oil microspheres, offering enhanced skin penetration and instant luminising results.
“Anti-ageing products lead the skincare category and user expectations are very high with 71% of women expecting their anti-ageing routine to deliver instant benefits,” commented Nuxe Head of Export, Travel Retail & Middle East Elodie Brunner.
“It’s a growth category with huge potential when you deliver against your product promises, which we believe we have demonstrated with this unique combination. Our in-store 60 seconds to transform your skin campaign and online anti-ageing diagnosis have also heightened interest amongst travel customers.”
Nuxe Deputy Managing Director International Fabienne Bravard added: “Travel retail plays an important part in our brand omnichannel strategy as a key driver in the development of Nuxe as a global brand. Innovative skincare products like Merveillance Lift and Super Serum as well as travel retail exclusives are important factors in driving that development.” ✈