Nuance-Watson (HK) and Omega team up with new-look airport boutique – 17/08/06

From left: Hans Bakker, Alessandra Piovesana, Simon Yam and Jimmy Mak
Actor Simon Yam shows off his Omega
Nuance-Watson (HK), together with Omega and Airport Authority Hong Kong, inaugurated the revamped boutique
To celebrate the opening, a special exhibition of the Omega Speedmaster Collection (“the Moon Watch”) and the launch of the Omega Speedmaster Apollo XV Limited Edition watch is running in Departure East Hall Level 6 until the end of August

HONG KONG. Nuance-Watson (HK) and watchmaker Omega have unveiled the newly revamped Omega boutique at Hong Kong International Airport, described as “the first of its kind in an airport in the Asia Pacific region”.

To celebrate the opening, a special exhibition of the Omega Speedmaster Collection (“the Moon Watch”) and the launch of the Omega Speedmaster Apollo XV Limited Edition watch is running in Departure East Hall Level 6 until the end of August.

Nuance-Watson (HK), together with Omega and Airport Authority Hong Kong, inaugurated the revamped boutique. They were joined by Omega Ambassador Simon Yam Tat-Wah, who has just received the Best Actor Award in the 11th Golden Bauhinia Awards.

Alessandra Piovesana, Managing Director of Nuance-Watson (HK) said: “We are very pleased that Omega management has decided to choose Hong Kong International Airport and Nuance-Watson (HK) for their first new Omega concept boutique launch. We are committed to continue to satisfy customers and to grow the Omega brand in partnership, and ascertain the best exposure and return for the brand at our airport.”

“We are delighted to see the nicely revamped Omega store. It will assist to serve the increasing demand from our passengers,” said Hans Bakker, Commercial Director of Airport Authority Hong Kong. The original Omega store opened in 2003.

“From its official inauguration aboard the Gemini 3 mission on March 23, 1965, the Omega Speedmaster has witnessed some of the greatest moments of recent history. The launch of the redesigned Omega flagship store and the commemorative Speedmaster Limited Edition Professional Moon Watch Apollo XV represent one of these moments” said Jimmy Mak, Vice President of Omega Hong Kong.

“Nuance-Watson said in a statement: “The boutique embodies a new concept that builds on the original design [with] contemporary colours and lighting effects. The stunning façade is now completely transparent, opening up the luxuriously refurbished shop interior and welcoming tourists and customers with comfortable chocolate-coloured furniture. The remodelled interior is bright and spaciously designed to showcase the world of Omega. Omega’s history also comes alive in a dedicated exhibition space featuring a stone W (Omega), the last letter of the Greek alphabet.

The Omega boutique at HKIA. “The boutique embodies a new concept that builds on the original design with contemporary colours and lighting effects,” says Nuance-Watson

As part of the celebration to the launch of the new OMEGA store concept, the Speedmaster exhibition displays the Omega Speedmaster Collection, the chronograph famous for being the first and only watch worn on the moon. It was the only wrist watch “Flight Qualified by NASA for all Manned Space Missions” and was used for projects including Apollo, and Space Shuttle. Among the exhibits are life-size replicas of the Lunar Rover and space suits, which were used to explore the surface of the Moon, as well as a detailed history of Omega’s role in space exploration.

The event coincides with the launch of the Omega Speedmaster Apollo XV Limited Edition. To commemorate the 35th anniversary of the Apollo XV space mission, Omega has launched the Speedmaster Apollo XV, which consists of a limited total of 1,971 watches in the world, in honour of the year of the mission. It retains the traditional characteristics of the Speedmaster Professional chronograph with the addition of the Apollo XV patch etched on the case back. The watch comes in a special wooden presentation box which features the Apollo XV patch and Omega logo in silver.

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