Nomination deadline fast approaching for The Moodies 2020 awards

INTERNATIONAL. The deadline for nominations for the 2020 Moodies Awards for social and digital media is fast approaching with all entries due by 5pm GMT on 16 March 2020. In response to the ongoing impact of the COVID-19 virus, the decision was made to bring forward the deadline following several requests from key industry partners.

This year the awards are showcasing several new categories, designed to celebrate the best of the dynamic marketing, social and digital marketplace and include:

• Best Digital Team
• Digital Innovator of the Year
• Best Integrated Campaign
• Best Use of Digital to an Internal audience/ employee engagement

The above are of course in addition to awards that have already been a part of The Moodies previously and include:

  • Best Use of a Social Platform
  • Best Use of Video
  • Best Digital Agency
  • Best Integrated Campaign
  • Best Omnichannel Campaign
  • Best Digital Competition
  • Best Launch/Relaunch Campaign
  • Best KOL-Driven Campaign
  • Best CSR or Cause Advocacy Campaign
  • Best Use of Real-Time/Geolocation
  • Best Branding Advertising Campaign
  • Best Tactical Advertising Campaign
  • Best Native Advertising Campaign
  • Best Use of Digital to an Internal Audience/Employee Engagement
  • Best e/M Commerce
  • Best Website/Microsite
  • Best Use of Mobile/App
  • Best Digital Team
  • Digital Innovator of the Year

We invite entries for all of the categories above from all stakeholders in the travel journey.

Visit The Moodies website to see the full list of categories and to nominate

With a week to go, we encourage you to get your entries in, with entries for the awards being via self-nomination and will be charged at €140 per submission, payable at point of entry (see below).

Upon completing the online entry form, entrants will be provided access to a Google Drive folder, where they can upload supporting documents, information, images and video.

Last year the winners were drawn from almost 200 shortlisted finalists across 21 categories.

The Moodie Davitt Report Chief Technology Officer Matt Willey said: “Last year’s winners represented a masterclass of digital innovation and excellence. They also underlined some pivotal trends in the industry’s use of digital media.

“Digital is now fundamental to the performance, promotion and reputation of businesses across the entire travel sphere and The Moodies aim to represent the ultimate showcase for evolution and excellence in the sector. By including the entire travel journey, we recognise the inter-reliance of all sector stakeholders.”

Judging Criteria

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories.

They will also consider the structure, presentation and clarity of each entry.

Entries should not exceed 1,000 words in total and should relate to work undertaken between January 2019 – January 2020.

Each entry must include information under the following headings:

•   Total budget & objectives

•   Target audience & strategy

•   Implementation & creativity 

•   Results & evaluation

Additional criteria

Quantifiable impact
Judges will use quantifiable yardsticks to measure the impact of each nomination. For instance, nominated Facebook pages will be rated by the number of ‘likes’ and ‘check ins’; YouTube presence will be rated by the number of ‘views’; and the number of ‘followers’ generated by a Twitter account will be noted. For airports, annual traffic will be taken into account when assessing the number of ‘likes’, ‘views’ or ‘followers’ their social media presence generates.

Customer engagement
Many companies are present in social media, but often they fail to update that presence or use it to create a meaningful relationship with their customers. Our judges will rate nominations according to how well companies engage their customers through digital and social media, the level of interaction they achieve, and the quality of the conversation they are able to generate.

Visual appeal
Visual quality and impact is critical across all categories, and especially for the crucial Best Concourse Advertising Campaign and Best Use of Digital Media In-store categories. Our judges will look for creativity, quality of imagery and excellence in execution.

Quality of content
The ways in which companies use digital and social media vary considerably. Our judges will focus on originality and breadth of content, and on the methods employed to win the traveller’s attention. Extra merit will be earned by companies which aim to do more than merely sell a product or service, but use new media to create excitement and interest in the location in which they operate.

Incentive to spend
How are airports and operators using digital and social media to win spend from travellers? And how are they ensuring that those travellers become loyal customers? Our judges will look in detail at the methods deployed to encourage spend and their effectiveness.

Impact on the traveller experience
Today most travellers use mobile devices when they travel. The Moodie Davitt Digital Awards will look at how airports and retailers have tapped into the SoLoMo – Social, Local and Mobile – trend to make their customers’ experience easier and more enjoyable, whether through practical information, gift incentives or other initiatives.

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