Falic Group backingBlockBar was founded by Dov and Samuel Falic of The Falic Group, principles of Duty Free Americas. BlockBar is described as the world’s premier NFT marketplace to connect consumers and collectors with the owners of luxury wine & spirits brands through the exchange of NFTs for unique wines and spirits. BlockBar’s proprietary platform allows consumers to purchase asset-backed NFTs directly from the brand owners themselves. The platform’s proprietary smart contracts verify authenticity, and its partnership with top cyber- and crypto-security firms ensures that transactions are fully protected and transparent. Consumers are able to transact directly with the brands and no longer have to worry about authenticity or storage, BlockBar noted. The physical bottles are stored in a secure facility in Singapore with 24/7 security, motion sensors, and temperature control. Buyers can pay for products via credit card or Ethereum and have the option to either burn the NFT to redeem the physical product or resell the product through the BlockBar.com marketplace. |
INTERNATIONAL. BlockBar, the world’s first direct-to-consumer non-fungible token (NFT) marketplace for luxury wine and spirits, has announced the sale of Hennessy’s first-ever NFT collection: Hennessy·8 for US$226,450 (66.49 Ethereum).
The collection was purchased by Angry Pitbull Club (APC), a collection of 10,000 unique, digital Pitbull NFT collectibles that represent community through ownership. The Angry Pitbulls are stored as ERC-721 tokens on the Ethereum (ETHR) blockchain.
As reported, BlockBar is a new NFT marketplace for luxury wine and spirits products. Blockbar said that the sale within the crypto community underlines the platform owner’s mission to make luxury spirits more accessible.
BlockBar.com Co-Founder and President Sam Falic said, “We bring spirits to all demographics, we’re democratising the traditional spirits industry and allowing everyone, anywhere in the world, to participate.
“This is revolutionary and something that could not have been done before BlockBar.com, and we expect to see an uptick in high-end spirits investments. We feel we are introducing the younger demographic to luxury spirits and the older demographic to NFTs. It’s a dream come true to see a community consisting of a younger demographic purchase this NFT directly from the brand.”
The cryptographic version is being held securely by BlockBar.com, with a record of authenticity held on the blockchain as a digital certificate of ownership. APC is choosing to keep the physical product at BlockBar’s secure storage facility and not trade the NFT versions on the BlockBar.com marketplace.
“Because the Angry Pitbull Club owners are long-time fans of Hennessy, purchasing the first-ever Hennessy NFT simply made sense for the brand,” said NFTqueen, a founder of Angry Pitbull Club.
“We bought into this project out of pure love and a desire to hold it as an asset to benefit the NFT community.”
Angry Pitbull Club, which is also owned by groundbreaking meme pages funnyhoodvidz and hoodville, was inspired by its owners’ love of their pet pitbulls. The Club claims to take digital art to new levels by incorporating charitable pursuits into their community. In late December 2021, APC donated 10% of its mint sales (US$276,513.96 in ETH) to Best Friends Animal Society.
APC was built from the longstanding grassroots support of its fans and followers. From providing spaces on its channels to discuss mental health and offering NFT education to extending exclusive benefits to its holders, the club aims offers a unique community.
About Hennessy·8Crafted using one eau de vie from eight generations of Hennessy Master Blenders, Hennessy·8 enters a new dimension as NFTs, with its first and last carafes presented as a dual drop on BlockBar.com. The Hennessy·8 NFTs are accompanied by both physical and digital attributes. A commemorative sculpture accompanies each purchase, along with a jewel-like copper key to open the physical chest, which cradles the carafe like a protective shell. The chest, designed by Arik Levy using oak staves sourced from La Sarrazine, the Hennessy cooperage, comprises 25 layers, each one symbolising ten years of Hennessy’s history. An elegant companion toolbox contains four tasting glasses originally designed by glassmaker Georg Riedel and Yann Fillioux 30 years ago. These have been re-edited exclusively for Hennessy·8. A pipette made of oak barrel wood and a cork holder are also included. A keepsake brochure describing the genesis and spirit of Hennessy·8, a personalised authentication plate, and a numbered certificate signed by Yann Fillioux complete the presentation of the Hennessy·8 legacy Cognac. |
