‘New Year, New Journey’: Beauty&You kicks off Lunar New Year celebrations at Hong Kong Airport 

Beauty&You by The Shilla Duty Free kicks off its Lunar New Year celebrations with a series of beauty exclusives and activations
‘New Year, New Journey’: The Lunar New Year branding from Beauty&You by The Shilla Duty Free

HONG KONG. Beauty&You by The Shilla Duty Free is celebrating the Year of the Rat with a series of exclusive launches and in-store activations at Hong Kong International Airport, which run from now through February.  

Highlights include the launch of the exclusive L’Absolu Rouge Valentine’s Day Limited Edition Lipstick Set from Lancôme, the debut of cruelty-free skincare brand First Aid Beauty, and the Beauty&You Lunar New Year Lucky Draw.

As reported, The Shilla Duty Free has partnered with Lancôme Travel Retail Asia Pacific to launch two exclusive lipstick sets.

The L’Absolu Rouge Valentine’s Day Limited Edition Lipstick Sets mark the first exclusive launch in The Shilla Duty Free’s line up of special offers for 2020.

The two limited-edition sets were launched on 15 January and feature the brand’s popular 196 ‘Carrot Red’ and 274 ‘Milk Tea’ lipstick shades in Drama Matte and Lacquer finishes.

The Lacquer 196 finish is a new texture and comes as a limited-edition one-time offer.

Customers can also receive an exclusive heart-shaped pouch with every purchase of two lipstick textures.

“We are thrilled to introduce First Aid Beauty, an internationally renowned skincare brand, to HKIA for the first time. This partnership is a testament to Beauty&You’s strong positioning and ability to collaborate with a multitude of brands, delivering a holistic shopping experience to our customers.” –  Shilla Travel Retail Hong Kong Limited Managing Director Changha Shin

L’Absolu Rouge Valentine’s Day Limited Edition Sets feature the brand’s popular ‘Carrot Red’ 196 shade (left) and ‘Milk Tea’ 274 shade (right) in Matte, Ruby Cream and Lacquer finishes

For the first time, Beauty&You by The Shilla Duty Free has introduced First Aid Beauty to Hong Kong International Airport.

First Aid Beauty offers ‘real solutions for real skin’ through its dermatologically tested, cruelty-free, and fragrance free line of skincare products. It was founded in 2008 and acquired by Procter & Gamble for US$250 million in 2018.

First Aid Beauty’s best-selling travel exclusive sets are now available in HKIA. These are the ‘Skin Heroes’, ‘Hydration Hero’ Pure Skin Face Cleanser Duo Set, ‘Cleansing Hero’ Pure Skin Face Cleanser Duo Set, ‘Radiance Hero’ Facial Radiance Pads Duo Set, and ‘Mask Hero’ Ginger & Turmeric Vitamin C Jelly Mask Duo Set.

(Top left to bottom right) ‘Radiance Hero’ Facial Radiance Pads Duo Set, FAB Skin Heroes Set, ‘Mask Hero’ Ginger & Turmeric Vitamin C Jelly Mask Duo Set, and ‘Hydration Hero’ Pure Skin Face Cleanser Duo Set

To celebrate the debut of First Aid Beauty at HKIA, customers will receive a FAB Pure Skin Face Cleanser, and a limited-edition First Aid Beauty pouch with any purchase of two First Aid Beauty products in-store at Beauty&You by The Shilla Duty Free.

“We are thrilled to introduce First Aid Beauty, an internationally renowned skincare brand, to HKIA for the first time,” said Shilla Travel Retail Hong Kong Limited Managing Director Changha Shin.

“This partnership is a testament to Beauty&You’s strong positioning and ability to collaborate with a multitude of brands, delivering a holistic shopping experience to our customers,” he added.

Procter & Gamble-owned skincare brand First Aid beauty is dermatologically tested, cruelty-free and fragrance free

As a final festive flourish, Beauty&You by The Shilla Duty Free has also launched a Lunar New Year Lucky Draw from now until 5 February. For a minimum purchase of HK$1,200 in a single transaction, customers can win cash coupons ranging from HK$28 to HK$228 and up to HK$8,888.

Going strong on Globuy

As a lead business partner of The Moodie Davitt Report, Beauty&You by The Shilla Duty Free’s story will also appear in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report.

Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media”

Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team.

Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy.

 

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