UK. Tiffany, in partnership with JCDecaux Airport, has launched a one-month experiential campaign at Heathrow Terminal 5 to promote the new Tiffany Eau de Parfum.
The campaign marks the launch of Tiffany’s new signature fragrance in the UK, and will allow passengers to personally experience the perfume. Travellers can purchase the perfume from the site in Departures and have the bottle engraved and gift wrapped.
The promotion is supported by bookings across digital screens in Terminal 5, Terminal 2 and across the Digital Totems in T5.
JCDecaux Airport Marketing Director Steve Cox said: “An experiential site such as this provides the perfect platform to launch a new fragrance. Tiffany has recreated the essence of its brand, and can engage a highly receptive audience keen to spend on the product, and propagate its message far beyond the airport environment.”
