Nestlé International Travel Retail (NITR) has underlined its commitment to leading innovation in the confectionery category at this week’s MEADFA Conference, where it was a sponsor.

NITR highlighted its 2019 product range and offered its response to the dynamics of the markets in the Middle East and Africa.

The KitKat Senses Mini Desserts are exclusive to travel retail and will be available from March 2019.

Nestlé International Travel Retail General Manager Stewart Dryburgh said: “At NITR we are continuing to focus on insight-based innovations, creating an outstanding range of exclusive products across KitKat, Smarties and Nestlé Swiss.

“It is always exciting to showcase new products and we were pleased to reveal our latest KitKat innovation, KitKat Senses Mini Desserts, at MEADFA this year.

“We are confident that our added-value propositions deliver more than just enjoyable taste; they provide a unique factor, engaging experiences, digital presence and relatable storytelling, especially amongst our travel retail and ongoing millennial consumers in the Middle East and Africa.”

Nestlé International Travel Retail revealed marketing strategies for its key brands at the MEADFA Conference.

NITR outlined its SOUL (Stories, Occasion, Unique, Local) strategy for travel retail and introduced MEADFA delegates to travel retail-exclusive products from its key brands. As reported, the products and their marketing campaigns were launched at this year’s TFWA World Exhibition in Cannes.