US. Nestlé International Travel Retail (NITR) is showcasing new product innovations to capitalise on its ’10 in 10’ strategy at the upcoming Summit of the Americas exhibition in Orlando, Florida. (booth 15)
As reported, the ’10 in 10’ pledge is a commitment to help double total travel retail confectionery sales to US$10 billion in the next decade, in partnership with retailers, airports, and other brand owners. This came after Nestlé undertook a major research project and established new drivers for growing the category.
The new product innovations were developed with NITR’s SOUL approach in mind. Soul stands for story, occasion, unique, and local.
“We have been extremely pleased with the positive response we’ve received from the majority of our customers to 10 in 10 and are looking forward to having in-depth discussions on this initiative with our retail partners in the Americas” — Nestlé International Travel Retail General Manager Stewart Dryburgh
NITR is launching the new KitKat Gold Traveler’s Limited Edition, which comprises three four-fingered caramel Gold KitKat bars in a new snacking format. It will be available in travel retail beginning Q2. The company hopes that the new launch will build buzz and excitement and inspire travellers to ‘break in style.’
NITR has also extended its Nestlé Swiss indulgent tablet range to include the new Nestlé Swiss Dark Blueberry (170g). The new tablet combines sustainably-sourced dark Swiss chocolate with a sprinkling of blueberry, almonds, and hazelnuts; and is set to launch in March 2020.
The confectionery specialist has also launched striking new London-themed packaging for After Eight Mint Chocolate Thins, which is now available in worldwide travel retail. The 400g travel retail box brings London’s skyline to life and pays homage to the origins of the After Eight Mint Chocolate. The new packaging was created to enhance ‘year-round gifting’ opportunities, which is one of the key pillars of ‘10 in 10’.
Nestlé will also showcase luxury Italian dark chocolate brand Baci to cater to the growing dark chocolate trend globally. Baci — which translates to ‘kisses’ in Italian — is currently present in over 55 countries. It offers dark chocolates made from only eigh high-quality ingredients. Each piece is then wrapped in love notes written in various languages.
Baci’s travel retail range features four dark chocolate varieties: Baci Original Dark Bag, Baci Original Dark Bijou, Baci Extra Dark Bijou, and Baci Original Dark Box. It also offers a creamy milk chocolate variety called Baci Milk Bijou.
“We have been extremely pleased with the positive response we’ve received from the majority of our customers to 10 in 10 and are looking forward to having in-depth discussions on this initiative with our retail partners in the Americas,” said Nestlé International Travel Retail General Manager Stewart Dryburgh.
He added, “NITR’s specific understanding of shoppers’ needs, following exclusive research into the buying habits of 34,000 consumers across 19 markets worldwide, are demonstrated by our new product launches and exciting new activation concepts that we look forward to sharing with our partners in what continues to be a vital region for NITR.”
