Nestlé International Travel Retail (NITR) has created a vibrant makeover for The Moodie Davitt to coincide with the Middle East and Africa Duty Free Association (MEADFA) Conference (24-26 November). The makeover of our pages runs across website and mobile platforms for the first time.

The confectionery powerhouse is also underlining its commitment to the Middle East and Africa duty free market by sponsoring the opening coffee break at the Conference, which is taking place at the Kempinski Hotel in Muscat, Oman.

The first day of presentations on 25 November will feature a coffee break sponsored by NITR, where delegates will be able to sample the KitKat Senses Mini Desserts collection. The company has also provided products for the goodie bag.

Left: The KitKat Senses Mini Desserts range delegates will be able to enjoy at MEADFA; Right: Nestlé International Travel Retail General Manager Stewart Dryburgh proudly showcases KitKat Gold

NITR General Manager Stewart Dryburgh said: “We’re delighted to be supporting this important conference, as we do key events across the annual travel retail calendar, creating a wonderful opportunity for our customers to enjoy this wonderful brand. Since its launch in 1935, KitKat has remained consistent and never deviated from its ownership of the perfect break moment.”

NITR added that it will be sharing its message of innovation with delegates at the conference. This year the company has introduced the KitKat Senses Mini Desserts collection, while 2020 will see the travel retail-exclusive KitKat Gold Traveller’s Limited Edition released in the second quarter.

The Gold Traveller’s Limited Edition will feature KitKat Gold bars in special packaging for travel retail. The exclusive pack will contain three four-finger KitKat bars with a caramel flavour.