Nestlé International Travel Retail (NITR) has created a vibrant website makeover for The Moodie Davitt Report ahead of the TFWA World Exhibition. At the Cannes showcase, where NITR will exhibit (Beach Village 1-07), the confectionery company will be talking about both its ’10 in 10’ pledge and a range of new products.
The pledge is a commitment by NITR to help double total travel retail confectionery sales to US$10 billion in the next ten years. This came after it undertook a major research project and established new drivers for growing the category.
NITR found that, while chocolate will remain critical, there is also significant potential for travel retail to further develop the offering in other food sectors.
“The ambition of US$10 billion will not be about what Nestlé does in isolation, Nestlé needs its retail partners working alongside us.”
Outlining the 10 in 10 Pledge, NITR General Manager Stewart Dryburgh told The Moodie Davitt Report: “We want to get the conversation happening fast. The ambition of US$10 billion will not be about what Nestlé does in isolation, Nestlé needs its retail partners working alongside us. But the category needs all the players coming onboard, so we want to see all our competitors and everybody to embrace this thinking. Remember that time-old phrase ‘all ships climb on a rising tide’, well we want to get the confectionery tide rising.”
Innovation and new product development lie at the heart of the aim to make confectionery a US$10 billion travel retail category. NITR will underline its commitment to newness at Cannes.
Visitors to the stand will be introduced to the travel retail-exclusive KitKat Gold Traveler’s Limited Edition. The special gold pack contains three four-finger gold KitKat bars with a caramel flavour. These are set to hit travel retail shelves in the second quarter of 2020.
The next development for the recently-relaunched Nestlé Swiss range will also be unveiled. The latest addition to the brand, which aims to combine crafted Swiss chocolate and luxury packaging, will see the introduction of Nestlé Swiss Dark Blueberry 170g. This combination of dark Swiss chocolate, blueberries, almonds, and hazelnuts will reach stores in March 2020.
NITR will also showcase Baci at a travel retail event for the first time since its launch in June. This Italian chocolate brand will debut with five different iterations:
- Baci Perugina Original Dark Chocolate Truffle Bag: 10 truffles which bring together chocolate and hazelnut coated in dark chocolate
- Baci Perugina Original Dark Chocolate Truffles Bijou: 14 pieces in a sharing or gifting format
- Baci Perugina Milk Chocolate Truffles Bijou: 14 pieces of the cacao and hazelnut truffles coated in milk chocolate
- Baci Perugina Extra Dark 70% Chocolate Truffles Box: 14 pieces coated in 70% chocolate
- Baci Perugina Original Dark Chocolate Truffles Box: 18 pieces of chocolate, which each contain a love note
NITR will also showcase its various merchandising solutions. These include the KitKat Bus, which has appeared at major airports across the world. Merchandising units for the new Kitkat Gold range, free-standing units for Smarties, a tower for After Eight and a new activation programme for Nestlé Swiss will also be on show.
Finally, NITR said it will also be looking to talk about sustainability as part of its pledge to make 100% of its single-use plastic recyclable or reusable by 2025. This will see all single-use plastic removed from the Smarties range by the end of 2020.
