Neptune Rum has signed an agreement with Duty Free Global ahead of the TFWA World Exhibition in Cannes (Blue Village, H17).

The award-winning rum is distilled at a family-owned rum distillery in Barbados. The rum is a blend of 3, 5 and 8yo rums aged in bourbon oak casks before being cold filtered. It has a smooth taste with nuances of apricot, banana and coconut.

“We instantly loved the whole brand concept,” Duty Free Global Founder Barry Geoghegan says

Neptune Chief Operating Officer Trevor Moore said: “We are delighted to work in partnership with Duty Free Global to bring a truly exceptional rum to the travel retail sector and help drive the rum category forward with quality innovation and a strong, consumer-centric brand message.”

Duty Free Global Founder Barry Geoghegan added: “We are really delighted to be working with the team at Neptune Rum in the global travel retail channel. We instantly loved the whole brand concept, the quality of the award-winning rum and the great CSR element and we firmly believe that it will be a very big success with our operator partners.”