Shiseido-owned NARS Cosmetics is set to launch a range of new lip products in 2018 and will present some of them, alongside the new #NARSissist Jetsetter Sets, at next week’s TFWA Asia Pacific Exhibition (booth U9, level 1).
NARS said it will also focus on other aspects of the lip segment this year, including animations and revamping counter designs to focus on lips.
Shiseido Travel Retail Vice-President Marketing Elisabeth Jouguelet said: “NARS is all about lips in 2018 and with our widely successful launch for Powermatte Lip Pigment last year, we will look to continue increasing our presence in the fast-growing make-up sub-category.
“With a focus on providing travellers with multifaceted brand experiences when they shop, from product innovations and travel retail exclusives to state-of-the-art counter designs and digital elements, we are definitely on track to reach our goal to cement NARS as a top ten make-up brand by 2020.”
Full Vinyl Lip Lacquer comes with a two-sided applicator which includes a plush side, said to deposit the ideal amount of colour onto lips, and a smooth side to evenly distribute pigments. The lip gloss is claimed to deliver buildable coverage and provide moisturisation with vitamin E.
NARS Full Vinyl Lip Lacquer will launch across travel retail Asia Pacific and Europe, Middle East & Africa (EMEA) from September.
Five shades have been added to Powermatte Lip Pigment, ranging from neutral to bold: Call Me (coral), Somebody To Love (rose brown), Spin Me (rich red brown), Vain (brick red) and You’re no Good (dark reddish fuchsia).
NARS Powermatte Lip Pigment shade extensions will be on-counter across travel retail Asia Pacific and EMEA from September.
Velvet Lip Glide, which delivers an opaque satin finish, will be available in five new shades from September in Asia Pacific and EMEA.
Complementing the #NARSissist Jetsetter Cult Classics Set and #NARSissist Jetsetter Sun Hunter Palette, which were launched in February 2018, are three new additions: #NARSissist Jetsetter Light Reflecting Setting Powder Loose Duo, #NARSissist Jetsetter Radiant Creamy Concealer Duo and #NARSissist Jetsetter Lip Pencil Trio.
#NARSissist Jetsetter Light Reflecting Setting Powder Loose Duo comprises Light Reflecting Loose Setting Powders.
#NARSissist Jetsetter Radiant Creamy Concealer Duo’s formula can be used to correct, contour, highlight and ‘perfect’. It is available in Vanilla shade, which has a small hint of pink suitable for fairer complexions.
#NARSissist Jetsetter Lip Pencil Trio contains three Velvet Matte Lip Pencils in Intriguing (rose pink), Dragon Girl (vivid siren red) and Cruella (passionate scarlet red). The three new additions to #NARSissist Jetsetter will be available across travel retail Asia Pacific and EMEA from June.
NARS Orgasm Collection 2018 features the new Afterglow Lip Balm, which gives lips a radiant and hydrating finish, and the Full Vinyl Lip Lacquer. The set also includes the Illuminating Loose Powder, which is said to give cheeks a natural glow and soft shimmer, and a limited-edition oversized Orgasm Blush.
Other products include Duo Orgasm Blush and Highlighter, which features a mini Orgasm Blush and Highlighter. It can be layered together for instant radiance, said NARS.
Orgasm Liquid Blush is infused with monoï and tamanu oils to provide moisture. The product can be layered over blush for high-impact colour or vice versa for a diffused effect, according to NARS.
The Orgasm Collection 2018 will be available across travel retail Asia Pacific and EMEA from June; the Orgasm Vinyl Lip Lacquer will launch in July.
In line with NARS’s 2018 Always on Lips strategy for travel retail, the brand will introduce a new ‘Lips to Style Lip Bar’ concept to its travel retail counters. The lip bar will enable consumers to discover NARS Lip Icons featuring a range of seven lip finishes across eight lip product categories: Velvet Matte Lip Pencil, Satin Lip Pencil, Audacious Lipstick, Satin Lipstick, Sheer Lipstick, Semi-Matte Lipstick, Velvet Lip Glide and Powermatte Lip Pigment.
The new concept launched at the end of April at Hong Kong International Airport.
