NARS Cosmetics and Erdem Moralioglu seed Strange Flowers in travel retail

NARS Cosmetics has teamed up with fashion designer and long-term partner Erdem Moralioglu to create a 14-piece make-up collection for summer 2018.

The limited-edition Erdem for NARS Strange Flowers Collection is available now in travel retail Asia Pacific and EMEA.

Partnership in bloom: The Erdem for NARS Strange Flowers Collection marks the first time Erdem and NARS have worked together on a make-up collection

The collection includes an assortment of products for eyes, lips and cheeks, and a cushion compact case available exclusively in Asia Pacific travel retail. The line also features NARS’s first Lip Powder Palette and Mattifying Blotting Paper.

Products are housed in soft-touch floral packaging in one of three original Erdem prints, created especially for this collaboration. NARS and Erdem have partnered on and off the runway since 2013 at events including London Fashion Week. This is the first time Erdem and NARS have worked together on a make-up collection.

The Erdem for NARS Strange Flowers Collection comprises:

Lipstick – six new shades, featuring a creamy, smooth formula, ranging from bare to bold, sheer to intense.

Lipstick shades include Bloodflower (bright cherry red) and Larkspur (sheer orchid)

Blush – the blush comes in two shades (strawberry pink with golden shimmer and soft lavender pink) and features a pearlescent finish.

Multi-Use Highlighting Pencil – the product, which can be used for eyes and cheeks, includes an adjustable bottom component that advances and retracts for the desired amount.

Eyeshadow Palette – Both the Fleur Fatale Palette and Night Garden Eyeshadow Palette feature six highly pigmented velvety-matte shades.

The Eyeshadows can be applied sheer or layered for a more dramatic effect

Lip Powder Palette – includes a creamy primer, precision-tip lip brush and four pink, red and purple shades. The matte and metallic powders can be worn alone or layered on lips, with or without balm.

Mattifying Blotting Paper – the blotting papers help to soften, mattify and control shine.

Cushion Compact Case – is a limited-edition case adorned with Erdem’s signature floral design which is a custom fit for the Aqua Glow Cushion Compact Refill.

The Cushion Compact Case is only available in travel retail Asia Pacific

Erdem said: “It was really interesting to explore my aesthetic in collaboration with NARS and see how far we could push different elements through colour and product. It was fascinating to develop new pigments and palettes as well as the cosmetics themselves.”

 

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