NARS aims to shine at Cannes with new Radiance Repowered range

Shiseido Travel Retail will present new NARS lines, which include travel shopping-exclusives, at next week’s TFWA World Exhibition (Riviera Village, RJ5).

With a focus on complexion, the Radiance Repowered range will be available in travel retail in Asia Pacific, Europe and Middle East & Africa (EMEA) from February 2019.

“Radiance is absolutely captivating. You can always add more,” said NARS Cosmetics Founder and Creative Director François Nars.

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The range includes a limited-edition Super Radiant Booster, which aims to accentuate the skin’s natural colour. It is designed to be used alongside the other products in the range, which include Natural Radiant Longwear Foundation, Sheer Glow Foundation, and the multi-purpose Radiant Creamy Concealer. A limited-edition nude Skin Deep eyeshadow palette is also featured.

Shiseido Travel Retail said 2019 will be the “year of elevating the expression of NARS in travel retail”.

A new store design concept features interactive digital elements, including a NARS-exclusive virtual makeup experience.

A limited-edition Skin Deep Palette will feature at Cannes as part of a line-up of new travel shopping-exclusive products.

“The store will be striking, and with its innovative digital components, it will create an experience that is more personalised and tailored for the travel retail environment,” Shiseido Travel Retail added.

In May 2019 NARS will also launch a travel shopping-exclusive #JetSetter Face Palette. The all-in-one palette, which has a pouch cover, caters for eyes, lips and face and includes: six neutral eyeshadows; four Audacious Lipsticks; a Highlighter; Orgasm Blush; and travel-sized eyeshadow, lip and kabuki brushes.

Shiseido Travel Retail Brand Director Make-up Jamie Ong said: “NARS is absolutely flying in travel retail, particularly in Asia Pacific.

“The new retail concept will continue to attract shoppers with a bold design, interactive product testing and engaging digital features. It creates the perfect brand experience for the coming year.”

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