INDIA. Mumbai Duty Free has opened the Hamleys toy store brand in three locations in departures at Mumbai Chhatrapati Shivaji Airport Terminal 2.
The retailer, a division of Flemingo International, said the move followed extensive customer research to identify brands that would appeal not only to children but to adults too. Feedback came through the company’s internal research programme, titled ‘i say: consumer conversations with MDF’.
The store offers board games, plush toys, art and craft kits and other items. Among the most popular items are construction toys, pre-school and early learning toys, science kits and board games.
Mumbai Duty Free said that Hamleys offered a “stepping stone” into new categories as well as an opportunity to expanding its customer base to younger consumers.