INDIA. Airport retailer Mumbai Duty Free (MDF) has concluded an innovative promotional partnership with urban air mobility platform BLADE Chopper Services at Chhatrapati Shivaji Maharaj International Airport Terminal 2, Mumbai.

The exclusive campaign offered MDF shoppers a -15% discount on all chopper rides within India. Lucky draw winners won a free helicopter ride on any BLADE route.

The customer journey takes on a new dimension courtesy of Mumbai Duty Free and BLADE

BLADE is committed to reducing travel friction through cost-effective air transportation alternatives to some of India’s most congested ground routes. Travellers can book scheduled flights in Maharashtra and Karnataka or buy charter tickets anywhere in India.

MDF noted that India is a rapidly evolving market, with consumers becoming increasingly brand conscious. Factors such as a widespread rise in disposable incomes, increased global exposure, and the popularity of social media have led to a surge in demand for aspirational and prestige services, the company said. The BLADE partnership reflects MDF’s response to those dynamics.

Mumbai Duty Free said that it always seeks to create excitement and engagement for customers at every touch point of their journey.

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