Mount Mayon debuts at TFWA Asia Pacific with ‘superfood’ nut range

Mount Mayon will present its range of Volcanic Pili Nuts at the upcoming TFWA Asia Pacific Exhibition & Conference in Singapore (Basement 2 D32).

As reported, the Mount Mayon nut range is the latest project from travel retail developer and entrepreneur, David Weil, and his two biochemist partners.

Mount Mayon Volcanic Pili Nuts will make their debut at next month’s TFWA Asia Pacific event in Singapore

Weil aims to “change the face of the global travel retail snacking category” with the range of nuts which are harvested from the fruit of the pili nut tree, found in the Philippine rainforest.

The Himalayan Pink Salt Volcanic Pili Nuts are savoury, while the Ecuadorian Cacao Volcanic Pili Nuts are coated in cacao and organic coconut sugar.

A new Kyoto Matcha flavour, with organic Japanese Matcha, coconut flower sugar and a touch of Himalayan Pink Salt, will be launched at the TFWA Asia Pacific event.

New addition: Kyoto Matcha

The products are available in a 28g flat pouch, 85g stand-up pouch and 130g can formats.

Mount Mayon products are available in the Philippines in collaboration with Duty Free Philippines and are due to roll out on the Chinese market before June with the state-owned China National Service Corporation.

Weil noted a developing US market and said the company was finalising Euro-ready labels for distribution in Germany, France and the UK later this summer.

Weil said Mount Mayon’s presence at the Singapore exhibition underlined the brand’s emphasis on quality and high standards. “It represents an enormous opportunity to bring to travel retail an attractive and completely new product.”

Mount Mayon’s nuts are harvested from the fruit of the pili nut tree, found in the Philippine rainforest

He said Mount Mayon aimed to be present in all travel retail markets but was targeting growth in China (including Hong Kong and Macau, the Philippines, Japan, Korea and Thailand.

“We have just begun and plan to create many new innovative products and packaging exclusively for travel retail,” Weil added.

“We aim to be more than just an alternative to other nuts and provide a serious gourmet product with a new and profitable novelty factor that evolves quickly to long-term satisfaction and success for all who participate.”

 

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