Moschino cleans up with new Pink Fresh Couture

Following the debut of Moschino Fresh in 2015, EuroItalia has announced that the range is expanding with Pink Fresh Couture.

The floral, fruity, woody eau de toilette, available in 30ml, 50ml and 100ml, will be introduced later this year to global travel retail.

The shade of the summer: Moschino Fresh Pink Couture’s pop pink packaging is right on trend
The shade of the summer: Moschino Fresh Pink Couture features pop pink packaging

With sparkling, feminine notes the fragrance opens with the freshness of pink grapefruit and cassis combined with the softness of lily of the valley. A heart of wild rose and pink jacinth accords is rounded out with pomegranate grains over an intense base of cedar wood, ambrox and musk.

The campaign will again feature model Linda Evangelista as the face of the fragrance, photographed by Steven Meisel and with artistic direction by Moschino Creative Director Jeremy Scott.

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