Moroccanoil has partnered with Kappé Schiphol in the brand’s first travel retail pop-up at Amsterdam Airport Schiphol. The promotional space opened on 5 March and runs until 4 April.
It highlight’s the brand’s argan oil-infused hair and skin products and encourages engagement through social media.
With the purchase of any three travel-size products, customers will receive a complimentary Moroccanoil water bottle. Those purchasing full-size Moroccanoil products are offered a 15ml Moroccanoil Treatment.
At weekends travellers can have a hair consultation, with includes dry styling, and customers sharing a photo on social media with the #ArganEveryDay hashtag are offered a gift.
Moroccanoil launched its products in travel retail in 2016, offering full-size hair care products at key airport destinations worldwide. According to the brand, the full-size products, which were previously available only in professional salons, “revolutionised” Moroccanoil’s footprint in travel retail.
