Cream liqueur brand The House of Sōmrus is celebrating International Coffee Day today (1 October) with the release of its new campaign video ‘Sōmrus: Morning, Noon and Night.’
The brand has also unveiled a new-look website that offers recipes and interactive content.
The House of Sōmrus has again teamed up with US influencers, fashionistas and golf celebrities The Sadekar Sisters, Nisha and Seema, to host the Virtual Coffee breaks at the upcoming Virtual Travel Retail Expo, set for 11-15 October.
The Sadekar Sisters are Global Ambassadors for the fast-growing cream liqueur brand, which is distributed in travel retail by Duty Free Global, also a key partner of the Virtual Expo.
The House of Sōmrus Coffee Breaks were a big hit during last year’s hugely successful Moodie Davitt Virtual Travel Retail Expo, with the Sadekar Sisters offering golf tips and style advice to Expo visitors in between Knowledge Hub sessions.
The brand also sponsored the Coffee Breaks at the Summit of the Americas – A Virtual Experience, on 5-9 April, co-organised by IAADFS, ASUTIL and The Moodie Davitt Report.
Commenting on its participation at the Virtual Travel Retail Expo, The House of Sōmrus Director Global Business Guy May said: “As we’ll all be joining the Virtual Expo from different time zones, we’ll be looking to perk up your morning coffee, enjoy an afternoon pick-me-up, or splash some Sōmrus into your evening cocktail. Morning, noon, and night— Sōmrus suits every mood and occasion.”
[The Sadekar Sisters were a smash hit at the Virtual Travel Retail Expo 2020 and return to the airways and fairways in 2021]
Organised by the International Coffee Organisation (ICO), International Coffee Day is a global celebration for coffee producers and lovers across 77 member states.
This year’s theme is ‘Coffee’s Next Generation’ and marks the launch of a global initiative to support the next-generation of coffee producers.
