QATAR. “A world where fairy tales come true, and a child’s imagination runs free.” That’s how Qatar Duty Free (QDF) dubbed its just-opened Hamleys toy store at Hamad International Airport.
The world-famous British toy store is brought to life at the Doha gateway with a wide range of toys, exclusive merchandise in what Qatar Duty Free called ‘a magical experience’.
The offer includes a selection of items from world-renowned brands such as Barbie and LOL dolls, plus a range of classic family favourites.
The store also offers a selection of original Hamleys merchandise, such as the famed Hamley bears.
The store’s vibrant red and white interior reflects the magical world of Hamleys and the signature fun, festiveness, magic, and theatre the brand represents.
The grand opening of the Hamleys boutique at Hamad International Airport offered an exciting experience including multiple activities for adults and children. They included a marching band, a clown magician, a balloon twister booth, and a photo booth. In addition, guests were served branded Hamleys cookies and received gift bags packed with the store’s best sellers.
The famous Hamley bear and his friend Hattie Bear greeted passengers in the store and invited them to explore the fantastic and vibrant store.
Qatar Duty Free Vice President Thabet Musleh said: “We are delighted to open the first Hamleys store alongside an extensive selection of launches coming soon at Hamad International Airport.
“At Qatar Duty Free, we always focus on brands that offer our passengers a unique and exciting experience. We look forward to welcoming families and children to build lasting memories of fun and joy at Hamleys – a globally recognised name and a welcomed addition to the World’s Best Airport*.”
Hamleys CEO Sumeet Yadav said: “Hamleys has always been about offering magical experiences. In everything we do, we hope for only one reward – a child’s smile. And what better way to gift families unforgettable memories than at the Qatar Duty Free that’s bustling with celebration at the cusp of the FIFA World Cup Qatar 2022.
“Finding the perfect toy under the tree is now extra special with our updated store concept, designed to be perfectly insta-worthy. Presenting an atmosphere of interaction for young minds, this store includes Hamleys Room Of Wonders and new periscopes that are sure to transport consumers to every part of the Hamleys universe.”
*Skytrax Awards 2022
Note: Qatar Duty Free is building towards this year’s FIFA World Cup Qatar 2022 – which kicks off in Doha on 20 November – and the opening of Hamad International Airport’s (HIA) much-anticipated expansion with a flurry of store and food & beverage openings and innovations in the existing South and North Nodes.
The Moodie Davitt Report Chairman Martin Moodie and Brands Editor & Digital Marketing Manager Hannah Tan-Gillies were on location in Doha last month to bring exclusive coverage of the latest openings as part of our special extended series on Qatar Duty Free and Hamad International.
The series will culminate in on location coverage of the airport expansion inauguration later this year, timed to precede the FIFA World Cup Qatar 2022.
Qatar Duty Free Vice President Thabet Musleh will be delivering a world premiere presentation on the expansion at The Trinity Forum in Singapore on 1-2 November.
