As part of our pioneering information-sharing agreement with leading Chinese consumer platform Globuy, a selection of our stories with key Moodie Davitt brand partners appears on Globuy’s weekly ‘Duty Free News Flash’ column.
Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media”
This week, Globuy picked up on several stories provided by The Moodie Davitt Report. It reviewed Shinsegae Duty Free’s WeChat pay facial recognition payment technology and Lotte Duty Free’s Alipay Smile facial recognition software. It also reported on Doota Duty Free’s exit from its downtown business.
Globuy also reviewed Estée Lauder’s new Re-Nutriv Ultimate Diamond Transformative Energy Dual Infusion serum; and recapped the Lancôme Absolue VIP extravaganza in Seoul with Lotte Duty Free.
Globuy’s Duty Free news flash moved on to Dublin, where it shared our on location coverage of The Loop’s innovative new Beauty Hall in Dublin Terminal 2. They also shared highlights from Dior and China Duty Free Group’s dazzling ‘Designer of Dreams’ pop up in Haitang Bay.
Elsewhere in Seoul, this week’s Duty Free News Flash concluded with a recap of La Prairie’s ‘Eyes in Focus’ VIP event in the Lotte Duty Free Star Lounge.
The Moodie Davitt Report will subsequently publish a curated selection of Chinese consumer feedback on the chosen stories and also reveal the results of regular consumer surveys conducted in association with Globuy.