CHINA. The Moodie Davitt Report’s weekly WeChat Official Account continues to develop strongly in the key China travel retail market.
The title, published every Monday, is produced under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong.
The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. Moodie Davitt WeChat now has 1,861 followers, excellent and growing penetration in a niche sector and a complement to the strong Chinese readership of our English language platform.
“We are delighted with the success of our WeChat Official Account since launching this March,” said The Moodie Davitt Report Founder & Chairman Martin Moodie. “The readership level is building nicely but more importantly we are receiving very positive feedback and regular editorial contributions from Chinese travel retailers keen to access their own stories and those relating to brands in the Chinese language.”
For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com.
Here are some highlights of last week’s edition.
PUIG AND CHINA DUTY FREE GROUP
Puig recently partnered with China Duty Free Group to host a multi-brand space for niche fragrance brands Penhaligon’s and L’Artisan Parfumeur at the Sanya International Duty Free Shopping Complex in Haitang Bay.
LA PRAIRIE
When talking about the creative inspiration of Sense of Blue, famous French digital artist Maotik said: “Natural phenomena help me to understand and see the world through different eyes. Light has the power to change the perspective of a space”.
This immersive, multi-sensory art installation comes from his collaboration with well-known Swiss luxury skincare brand, La Prairie. It is the subject of The Moodie Davitt Report’s latest Spotlight Series e-zine.
SWAROVSKI AND CHINA DUTY FREE GROUP
Austrian jewellery and crystal brand Swarovski has partnered once again with China Duty Free Group in a dazzling Christmas tree installation at the Haikou Mova Mall in Hainan.
The Swarovski installation, which includes a 6m high tree, will run until 2 January. It follows a ‘Wonder of Gift Moments’ theme, with colourful gift boxes, highlighting the crystal house’s gifting appeal.
DFS GROUP
DFS Group has launched a festive pop-up at T Galleria by DFS, Hong Kong, Canton Road, celebrating the splendour and surprise of the holiday season.
The ‘World of Wonder’ pop-up was unveiled earlier this month and includes a series of interactive spaces allowing customers to discover six wonders of the holidays until 2 January 2022. ‘The Field of Fantasy’ is filled with colourful pom poms and inspiring messages, accentuated by a scent-and-sound holiday playlist.
LANCÔME AND CHINA DUTY FREE GROUP
Lancôme Travel Retail Asia Pacific partnered with China Duty Free Group to host the ‘House of Absolue’ at the Sanya International Duty Free Shopping Complex in Haitang Bay.
The 50sq m pop-up, which operated throughout November, invited shoppers to discover Lancôme’s best-selling premium Absolue range and to enjoy an elevated shopping experience. Its design followed the line’s signature Absolue Gold hue and featured a striking three-dimensional sphere.
SHINSEGAE DUTY FREE
The strength of diagou trading continues to drive sales for Shinsegae Duty Free, the South Korean Republic’s third largest travel retailer by sales.
The retailer posted an +82.3% year-on-year increase from a very low base in Q3 net sales to KW797 billion (US$67.7 million).
Operating profit turned from a loss of KRW20 billion (US$17 million) in the same period last year to a gain of KRW23 million (US$19.5 million). Net profit moved from a KRW32 billion (US$27.2 million) loss in Q3 2020 to a profit of KRW9 billion (US$7.6 million) this quarter. Q3 sales were buoyed by China’s shopping events.
