Moodie Davitt WeChat: Key stories from Week Three : Moodie Davitt Report

CHINA. We are pleased to bring readers a summary of this week’s post on The Moodie Davitt Report’s WeChat Official Account, which continues to show encouraging readership growth in China.

As reported, The Moodie Davitt Report is stepping up its Mandarin language coverage of key China-related stories for 2022, anchored by our popular WeChat platform, published four times a month.

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further staff in Mainland China.

2022年起，《穆迪达维特免税报告》将进一步升级中国市场相关的中文新闻报道，每周一在广受关注的微信公众号发布最新资讯，每月推送四次。

《穆迪达维特免税报告》微信公众号的主理人为常驻香港的中文编辑周沫以及常驻香港的公司创始人兼董事长Martin Moodie。另有两名中国大陆员工提供支持。

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. As reported, Moodie Davitt WeChat reached the 2,000 followers landmark just a few days ago, with the latest count standing at 2,031. Moodie Davitt WeChat complements the already strong and growing Chinese readership of our English language platform. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com or Vice-President Sales & Events Sarah Genest at Sarah@MoodieDavittReport.com.

Chinese readership of The Moodie Davitt Report WeChat Official Account continues to climb {Click to enlarge}

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有2,031名关注者，在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿，请联系出版负责人Irene Revilla/Sarah Genest（邮箱：Irene@MoodieDavittReport.com); Sarah@MoodieDavittReport.com。

本周热点资讯一览如下。

Check out highlights below from this week’s edition.

News of big celebrations led the way as Hainan Development Holdings’ Global Premium Duty Free (GDF) Plaza marked its one-year anniversary with events and promotional activities, attracting large numbers of tourists and local residents.

GDF Plaza opened on 31 January, 2021 but with Chinese New Year falling early in 2022 (1 February), it was decided to kick-off the extensive anniversary celebrations in advance.

**Let the celebrations begin:** Big news as Hainan Development Holdings’ Global Premium Duty Free (GDF) Plaza marks its one-year anniversary. From 15 January until the end of February, GDF Plaza is hosting a series of themed activities featuring an array of international brands. Our coverage of the anniversary activities includes an exclusive video (below) in association with Hainan Hinews Media Co, The Moodie Davitt Report’s strategic partner in Hainan province. Click here for our WeChat story and here for our original English version.

**FAB-ulous food:** Another major story as Shanghai Hongqiao Airport steps up its foodie focus through an upgrade of the food & beverage triangle zone in Terminal 2. Dubbed the Hongqaio Gourmet Promenade, its refreshed line-up offers a wide range of popular and trendy restaurants and cafés, including Arabica, burger brand Shake Shack (marking its China debut) and deli food concept Baker & Spice. Other newcomers include renowned Taiwanese restaurant Din Tai Fung and Soup Delice, an offering under the Tang Palace brand. Click here for our WeChat story and here for our original English version.

**L’Oréal goes Lunar:** We also highlighted how L’Oréal Travel Retail Asia Pacific has teamed up with China Duty Free Group (CDFG) to host a digital-first Lunar New Year takeover in Hainan. The L’Oréal Paris Maison pop-up, at the Sanya International Duty Free Shopping Complex in Haitang Bay, showcases the brand’s CDF-exclusive Revitalift Filler HA Serum through a fully-integrated O2O experience. It was launched on 1 January and will run until 28 February. Click here for our WeChat story and here for our original English version.

**Taking story-telling to new heights:** Shiseido Travel Retail partnered with China Duty Free Group (CDFG) in a dazzling celebration of the New Year. A 300-strong drone show illuminated the sky above the Sanya International Duty Free Shopping Complex on 1 January, showcasing various Shiseido and CDFG symbols including the Japanese brand’s camellia emblem, its Ultimune Serum line and the tiger, the 2022 Lunar New Year zodiac animal. Check out the video below and click here for our WeChat story and here for our original English version.

**A sparkling showcase:** CDFG has stepped up its focus on jewellery in Hainan, diversifying its offer to include renowned global fine jewellery brands DeBeers Forevermark, Tasaki and Messika. The watches and jewellery category has boomed in the travel retail hotspot of Hainan since the scrapping of the former single item value allowance of RMB8,000 (US$1,129) in the enhanced duty free policy introduced in July 2020. DeBeers Forevermark opened its first Hainan flagship on 27 November, claiming a prime location on Floor L of the CDFG shopping complex at Haikou Mova Mall. Click here for our WeChat story and here for our original English version.

**A roaring start:** Leading luxury travel retailer DFS Group has kicked off its Lunar New Year celebrations with a series of exclusive product offers, in-store activations and interactive online activities through selected airport and downtown T Galleria locations worldwide as well as online at DFS.com. The DFS Lunar New Year Gift Guide offers products across beauty & fragrances, fashion & accessories, watches & jewellery and wines & spirits. A livestream event on 26 January will highlight special offers and a collection of more than 50 curated items. And, for the first time, customers can also celebrate Lunar New Year with DFS’ Chief Gifting Officers, Reddi and Vila, who will share their gifting recommendations via DFS’ social media channels. Click here for our WeChat story and here for our original English version.

Click on the video for a snapshot of the DFS Lunar New Year offers developed with key brand partners

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