Moodie Davitt WeChat: Key stories from Week 45

CHINA. We are pleased to bring readers a summary of the most recent weekly posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China. Last week we took a break (along with most of our readers) due to Chinese New Year.

The Moodie Davitt Report has stepped up its Mandarin language coverage of key China-related stories for 2022, anchored by our WeChat platform, published four times a month. Readership is climbing steadily with the platform now attracting 3,645 followers, along with encouraging reading and sharing levels.

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further freelance staff in Mainland China.

2022年起,《穆迪达维特免税报告》将进一步升级中国市场相关的中文新闻报道,每周一在广受关注的微信公众号发布最新资讯,每月推送四次。

《穆迪达维特免税报告》微信公众号的主理人为常驻香港的中文编辑周沫以及常驻香港的公司创始人兼董事长Martin Moodie。另有两名中国大陆员工提供支持。

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language service. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有3625名关注者,在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿,请联系出版负责人Irene Revilla(邮箱:Irene@MoodieDavittReport.com

You can see highlights below from our 16 January edition. 本周热点资讯一览如下。

Landlord becomes retailer: Shanghai International Airport Co announced that it will partner with Shanghai Airport Investment Co in a joint venture that will acquire 32% of issued shares in Hong Kong company Uni-Champion International Limited, a shareholder in Sunrise Duty Free businesses. Click here for our WeChat story and here for our original English version.
Milestone moment: The House of Rémy Martin opened a 108sq m boutique at cdf Haikou International Duty Free Shopping Complex in Hainan on 13 January, marking a key milestone in the brand’s retail journey. Click here for our WeChat story and here for our original English version.
Gearing up to Lunar New Year: Hainan Tourism Duty Free Shopping Complex in Sanya has opened immersive pop-up stores featuring twin Swedish wellbeing brands Foreo and FAQ, and Elizabeth Arden x Miffy. Click here for our WeChat story and here and here for our original English versions.
Duty free shopping makes a welcome return: Year-end daily sales in Hainan’s offshore duty free market for the 31 December to 2 January period averaged CNY140 million (US$20.6 million), according to Haikou Customs. Click here for our WeChat story and here for our original English version.
Hello Hainan: Swiss skincare, beauty and wellness brand Cellcosmet, owned by Cellap Laboratoire, has opened a shop-in-shop at Global Premium Duty Free (GDF) Plaza, located at the Mova Mall complex in Haikou. Click here for our WeChat story and here for our original English version.
Kickstarting the Lunar New Year: Luxury travel retailer DFS Group has unveiled its annual Lunar New Year campaign, inviting customers to ‘Hop into good fortune’ in the Year of the Rabbit. The extensive promotion runs until 28 February. Click here for our WeChat story and here for our original English version.
Joining forces: Globuy has partnered with LVMH-owned skincare brand Fresh to promote the latter’s newly launched Black Tea Advanced Age Renewal Cream with the ‘Globuy Reviewers’ campaign. Click here for our WeChat story and here for our original English version.
Amazing Armani: L’Oréal Groupe-owned Armani Beauty partnered with China Duty Free Group to run a holiday pop-up at the cdf Haikou International Duty Free Shopping Complex. Click here for our WeChat story and here for our original English version.
Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact Irene@MoodieDavittReport.com for native opportunities.

 

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