CHINA. We are pleased to bring readers a summary of this week’s posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.
The Moodie Davitt Report has stepped up its Mandarin language coverage of key China-related stories for 2022, anchored by our WeChat platform, published four times a month. Readership is climbing steadily with the platform now attracting 3,440 followers, along with encouraging reading and sharing levels.
Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further freelance staff in Mainland China.
The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language service. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com
Leading the latest posts is how the Clarins Beauty Factory took China Duty Free Group visitors on a ‘plant to jar” journey in Hainan.
The Clarins Beauty Factory, or 颜植⼯坊 in Mandarin, is a play on the words 颜值, which refers to facial attractiveness and the rating of how alluring an individual’s face is.
You can see highlights below from last week’s edition. 本周热点资讯一览如下。
An alchemy of nature and science: French family-owned beauty house Clarins and China Duty Free Group have lauded the success of a Beauty Factory pop-up at the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan this August. Click here for our WeChat story and here for our original English version.
Dior dazzles in Hainan: LVMH-owned luxury and beauty house Dior has partnered with China Duty Free Group to open a striking standalone boutique at the cdf Haikou International Duty Free Shopping Complex. It opened on 28 October. Click here for our WeChat story and here for our original English version.
“An important milestone” – The Macallan has opened its largest boutique in travel retail with China Duty Free Group at cdf Haikou International Duty Free Shopping Complex. Click here for our WeChat story and here for our original English version.
‘The ultimate boutique’ – LVMH-owned beauty to fragrance brand Guerlain has partnered with China Duty Free Group to open a new standalone boutique at the recently inaugurated cdf Haikou International Duty Free Shopping Complex in Hainan. Click here for our WeChat story and here for our original English version.
Fresh new look: LVMH-owned skincare brand Fresh has launched a vibrant pop-up store celebrating its new Tea Elixir Skin Resilience Activating Serum. The animation is located in Terminal 2 of Haikou Meilan International Airport. Click here for our WeChat story and here for our original English version.
Home-inspired pop-up: Wellbeing house Rituals has partnered with Hainan Tourism Duty Free Investment Co. to open the brand’s first-ever pop-up store in China. Click here for our WeChat story and here for our original English version.
‘Where art meets beauty’ – DFS Group has partnered with Swiss luxury beauty house Valmont to introduce the first La Maison Valmont in Macau. DFS described the boutique, exclusively available in the Special Administrative Region at the recently reopened T Galleria Beauty by DFS, Galaxy Macau, as a “luxury beauty haven”. Click here for our WeChat story and here for our original English version.
Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact Irene@MoodieDavittReport.com for native opportunities.
COMING SOON: NEW WONDERS OF THE TRAVEL RETAIL WORLD
The Moodie Davitt Report is delighted to announce ‘The New Wonders of the Travel Retail World’, a duo of landmark publications dedicated to extraordinary projects that have set new benchmarks in the travel retail world.
One is dedicated to the cdf Haikou International Duty Free Shopping Complex.
The multi-media, bi-lingual publication is a pioneering joint venture between The Moodie Davitt Report and Hainan Hinews Media Co. For advertising details please contact Irene Revilla at Irene@MoodieDavittReport.com
The other is the Hamad International Airport Expansion in Doha, Qatar, inaugurated on 10 November.
This stunning development is anchored by The Orchard, a 10,000sq m indoor tropical garden with a 268-sqm water feature complemented by a luxury-led commercial offer boasting 65 stores and 35 food & beverage outlets.