Moodie Davitt WeChat: Key stories from Week 33

CHINA. We are pleased to bring readers a summary of this week’s posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.

The Moodie Davitt Report has stepped up its Mandarin language coverage of key China-related stories for 2022, anchored by our WeChat platform, published four times a month. Readership is climbing steadily with the platform now attracting 3,142 followers, along with encouraging reading and sharing levels.

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further staff in Mainland China.

2022年起,《穆迪达维特免税报告》将进一步升级中国市场相关的中文新闻报道,每周一在广受关注的微信公众号发布最新资讯,每月推送四次。

《穆迪达维特免税报告》微信公众号的主理人为常驻香港的中文编辑周沫以及常驻香港的公司创始人兼董事长Martin Moodie。另有两名中国大陆员工提供支持。

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language service. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有3142名关注者,在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿,请联系出版负责人Irene Revilla(邮箱:Irene@MoodieDavittReport.com

Leading this week’s posts is our world exclusive story on how The Estée Lauder Group is bringing a strong 13-brand line-up to the CDF Member WeChat mini-program.

You can see highlights below from this week’s edition. 本周热点资讯一览如下。

Powerhouse line-up: China Duty Free Group (CDFG) and The Estée Lauder Companies have signed a breakthrough cooperation agreement for the travel retailer’s CDF Member WeChat mini-program. Independent Brand Halls embracing the beauty, skincare, and fragrance categories will offer broad consumer groups a diverse range of their beauty needs. Click here for our WeChat story and here for our original English version.
Lockdown issues: China Tourism Group Duty Free Corp last week posted its second-quarter results, which revealed the impact of lockdowns in key Hainan tourist-source markets Beijing and Shanghai. Click here for our WeChat story and here for our original English version.
Offline debut: Chinese consumer platform Globuy has reported a very positive consumer response to its recent omnichannel activation, ‘Hainan Journey with Globuy’. The campaign combines retailtainment, digital gamification and exclusive gifts. Click here for our WeChat story and here for our original English version.
Daigou decline: A soft reseller market saw July duty free sales fall by nearly -15% compared with June to a six-month low, the Yonhap News Agency reported. Click here for our WeChat story and here for our original English version.
Ultra-premium trio: William Grant & Sons-owned Scotch whisky brand Glenfiddich has unveiled a rare new collection called Time Re:Imagined. The line comprises aged and exclusive single malt whiskies said to represent the pinnacle of the Glenfiddich style. Click here for our WeChat story and here for our original English version.
Positive promotion: Lotte Duty Free has launched a campaign timed to coincide with the increase in Korean inbound duty free allowances from US$600 to US$800, and an increase in the liquor alloance, which took effect from 6 September. Click here for our WeChat story and here for our original English version.
Laos opportunity: Thai Medical Glove Co, a specialist manufacturer of rubber gloves for medical personnel, is forming a joint venture to develop a planned US$500 million duty free business in Laos to serve foreign tourists, according to a well-sourced report in the Bangkok Post. Click here for our WeChat story and here for our original English version.
Cannes spotlight: Swedish beauty tech and wellbeing house Foreo, alongside sister anti-aging brand FAQ, is returning to the TFWA World Exhibition (2-6 October) after a two-year hiatus. FAQ, which made its travel retail debut at the inaugural Moodie Davitt Virtual Travel Retail Expo in 2020, is a first-time exhibitor. Click here for our WeChat story and here for our original English version.
Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact Irene@MoodieDavittReport.com for native opportunities.
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