Moodie Davitt WeChat: Key stories from Week 26 as platform breaks 2,800 follower threshold

CHINA. We are pleased to bring readers a summary of this week’s posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.

The Moodie Davitt Report has stepped up its Mandarin language coverage of key China-related stories for 2022, anchored by our WeChat platform, published four times a month. Readership is climbing steadily with the platform now attracting 2,804 followers, along with encouraging reading and sharing levels.

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further staff in Mainland China.

2022年起,《穆迪达维特免税报告》将进一步升级中国市场相关的中文新闻报道,每周一在广受关注的微信公众号发布最新资讯,每月推送四次。

《穆迪达维特免税报告》微信公众号的主理人为常驻香港的中文编辑周沫以及常驻香港的公司创始人兼董事长Martin Moodie。另有两名中国大陆员工提供支持。

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language service. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com or Vice-President Sales & Events Sarah Genest at Sarah@MoodieDavittReport.com.

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有2,800名关注者,在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿,请联系出版负责人Irene Revilla/Sarah Genest(邮箱:Irene@MoodieDavittReport.comSarah@MoodieDavittReport.com

Leading the posts (and generating huge readership interest) this week is the headline-grabbing news that Dufry and Autogrill are creating a new travel retail superforce.

You can see highlights below from this week’s edition. 本周热点资讯一览如下。

Redefining the travel experience globally: Travel retail powerhouse Dufry and travel-related food & beverage sector leader Autogrill (through the Benetton family-controlled company Edizione) announced on 11 July that they had signed an agreement to join forces and create a new travel retail group. Click here for our WeChat story and here for our original English version.
Soaring sales: Hainan Development Holdings-owned Global Premium Duty Free (GDF) Plaza posted a +120% year-on-year rise in sales for the second quarter of 2022. The number of shoppers rose by nearly +10% over the same period of last year while the number of duty free items purchased grew by +155% year-on-year. Click here for our WeChat story and here for our original English version.
Play it again Jay: La Samaritaine Paris Pont-Neuf by DFS has received a tremendous boost after Jay Chou, the hugely popular Chinese singer, songwriter, actor and TV personality, released his latest music video (see below to view) set in the famed La Samaritaine department store. Click here for our WeChat story and here for our original English version.

 

New mix, new beat: Jägermeister brews up a storm in Haikou German spirits company Mast-Jägermeister partnered with China Duty Free Group to launch the Jägermeister Cold Brew Coffee into Asia Pacific travel retail with a spectacular activation at China Duty Free Group’s Haikou Mova Mall store in June. Click here for our WeChat story and here for our original English version.
Showcasing hero Teint Idole Ultra Wear Foundation: Lancôme Travel Retail Asia Pacific has partnered with Hainan Tourism Investment Duty Free Co and Lagardère Travel Retail to launch a Face Makeup animation in Hainan. Click here for our WeChat story and here for our original English version.
The Gaïac Eternel experience: L’Oréal Travel Retail Asia Pacific has launched an adventurous pop-up store and eye-catching 3D LED screen campaign to celebrate the new Gaïac Eternel fragrance from Atelier Cologne. The animation ran at the Hainan Tourism Duty Free Shopping Complex from 2-28 June. Click here for our WeChat story and here for our original English version.
Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com for native opportunities.

Coming soon

The Moodie Davitt Report is delighted to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market.

The launch edition will explore China Duty Free Group’s extraordinary rise over recent years to become the world’s number one travel retailer, together with a host of other high-quality features, analysis and interviews

The new digital title, to be launched this month on the eve of the Hainan Expo, will be published in Mandarin and English four times a year across multiple platforms.

This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including:

• Airport retail (domestic and international)
• Airport food & beverage
• Airport advertising
• Ecommerce
• Land border, downtown and cruiseline retail
• Mixed-use leisure and tourism developments
• Offshore duty free retail and the Hainan Free Trade Port
• Social media
• + All the latest brand and retailer activations

To subscribe, please email Kristyn Branisel at Kristyn@MoodieDavittReport.com
For advertising and sponsorship enquiries please contact Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com. For all editorial enquiries please contact Martin Moodie at Martin@MoodieDavittReport.com.

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