CHINA. We are pleased to bring readers a summary of this week’s posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.
The Moodie Davitt Report has stepped up its Mandarin language coverage of key China-related stories for 2022, anchored by our WeChat platform, published four times a month. Readership is climbing steadily with the platform now attracting 2,746 followers, along with encouraging reading and sharing levels.
Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further staff in Mainland China.
2022年起，《穆迪达维特免税报告》将进一步升级中国市场相关的中文新闻报道，每周一在广受关注的微信公众号发布最新资讯，每月推送四次。
《穆迪达维特免税报告》微信公众号的主理人为常驻香港的中文编辑周沫以及常驻香港的公司创始人兼董事长Martin Moodie。另有两名中国大陆员工提供支持。
The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language service. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com or Vice-President Sales & Events Sarah Genest at Sarah@MoodieDavittReport.com.
《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有2,746名关注者，在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿，请联系出版负责人Irene Revilla/Sarah Genest（邮箱：Irene@MoodieDavittReport.com; Sarah@MoodieDavittReport.com。
Leading this week’s posts is news of the launch of the inaugural Hainan Offshore Duty Free Shopping Festival.
The mega event will involve multi-channel, high-frequency, online and offline promotions to boost visibility for the offshore duty free business. It will also help publicise the forthcoming China International Consumer Products Expo (Hainan Expo).
You can see highlights below from this week’s edition. 本周热点资讯一览如下。
The Hainan Provincial Bureau of International Economic Development (Hainan IEDB) has released the official film of the second China International Consumer Products Expo (26-30 July).
The dazzling film, which is set to a violin score, is called Hainan invites the unusual you. Click here for our WeChat story and here for our original version.
Coming soon
The Moodie Davitt Report is delighted to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market.
The new digital title, to be launched soon, will be published in Mandarin and English four times a year across multiple platforms.
This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including:
• Airport retail (domestic and international)
• Airport food & beverage
• Airport advertising
• Ecommerce
• Land border, downtown and cruiseline retail
• Mixed-use leisure and tourism developments
• Offshore duty free retail and the Hainan Free Trade Port
• Social media
• + All the latest brand and retailer activations
To subscribe, please email Kristyn Branisel at Kristyn@MoodieDavittReport.com
For advertising and sponsorship enquiries please contact Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com. For all editorial enquiries please contact Martin Moodie at Martin@MoodieDavittReport.com.
