Moodie Davitt WeChat: Key stories from Week 23

CHINA. We are pleased to bring readers a summary of recent posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.

The Moodie Davitt Report has stepped up its Chinese language coverage of key China-related stories, anchored by our WeChat platform, published four times a month. Readership is climbing steadily with the platform now attracting 4,381 followers, along with encouraging reading and sharing levels.

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further freelance staff in Mainland China.

2023年起,《穆迪达维特免税报告》将进一步升级中国市场相关的中文新闻报道,每周一在广受关注的微信公众号发布最新资讯,每月推送四次。

《穆迪达维特免税报告》微信公众号的主理人为常驻香港的中文编辑周沫以及常驻香港的公司创始人兼董事长Martin Moodie。另有两名中国大陆员工提供支持。

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language service. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有4,381名关注者,在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿,请联系出版负责人Irene Revilla(邮箱:Irene@MoodieDavittReport.com)

Topping the latest posts is a tri-party collaboration between Shiseido Travel Retail and China Duty Free Group (CDFG).

The summer-themed activation features sunset tones and beach motifs, as well as interactive gamification and retailtainment elements

The campaign, throughout May and June across eight luxury hotels and six downtown duty free shops in Hainan, builds on the success of the inaugural Shiseido Summer Campaign in 2022.

You can see highlights below from our latest edition. 本周热点资讯一览如下。

Making a splash: Shiseido Travel Retail has launched its Summer Campaign in Hainan, anchored by the brand house’s first tri-party collaboration with CDFG involving leading hotels in Hainan. Click here for our WeChat story and here for our original English version.
Loyalty enhancement: DFS Group has introduced a new loyalty programme called DFS Circle and unveiled the luxury travel retailer’s new and official Chinese name – 迪斐世 (dí fěi shì). Click here for our WeChat story and here for our original English version.
Trinity Forum comes to China: Intense interest is being show in The Trinity Forum 2023, due to be held in Hong Kong, China on 25-26 October. This year’s event is being hosted by Hong Kong International Airport. Click here for our WeChat story.
Rendezvous Bangkok: The Airport Food & Beverage (FAB) + Hospitality Conference & Awards, run by The Moodie Davit Report, makes a welcome return this September after a four-year absence due to the pandemic. Click here for our WeChat story and here for our original English version.
Local Heroes: BlackBall Taiwanese Dessert brings pioneering new bubble tea and alcohol concept BAL to travel retail. Click here for our WeChat story and here for our original English version.
Celebrating cultural landmarks: Pernod Ricard Global Travel Retail has introduced two destination-inspired travel retail-exclusive expressions for Martell Cordon Bleu Cognac. Click here for our WeChat story and here for our original English version.
April ratings: The Moodie Davitt Report is pleased to publish our hugely popular Jessica’s Secret Index for April covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery. Click here for our WeChat story and here for our original English version.
Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact Irene@MoodieDavittReport.com for native opportunities.


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