CHINA. We are pleased to bring readers a summary of this week’s posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.

The Moodie Davitt Report has stepped up its Mandarin language coverage of key China-related stories for 2022, anchored by our WeChat platform, published four times a month. Readership is climbing steadily with the platform now attracting 2,641 followers, along with encouraging reading and sharing levels.

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further staff in Mainland China.


《穆迪达维特免税报告》微信公众号的主理人为常驻香港的中文编辑周沫以及常驻香港的公司创始人兼董事长Martin Moodie。另有两名中国大陆员工提供支持。

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language service. For native content enquiries please contact Publisher Irene Revilla at or Vice-President Sales & Events Sarah Genest at

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有2,637名关注者,在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿,请联系出版负责人Irene Revilla/Sarah Genest(邮箱

Leading the stories this week is news of a key partnership between KOSÉ Travel Retail and China Duty Free Group (CDFG) in Hainan to highlight the new DECORTÉ Liposome Advanced Serum.

You can see highlights below from this week’s edition. 本周热点资讯一览如下。

Redefining beauty: KOSÉ Travel Retail has partnered with China Duty Free Group to host an immersive pop-up celebrating the new DECORTÉ Liposome Advanced Serum in Hainan. The pop-up is open from 1-29 May at the Haikou Mova Mall. Click here for our WeChat story and here for our original English version.

Travel 2022 Trends and Transitions: New research from the Mastercard Economics Institute reveals insights into the recovery of travel markets as restrictions ease and demand surges. Click here for our WeChat story and here for our original English version.

Unlocking international consumption channels: The Moodie Davitt Report Founder & Chairman Martin Moodie called for a greater focus on Chinese brands in travel retail and abroad in an address to a high-level China/Thailand webinar on 18 May. The event – attended by 700 delegates – was organised by Jessica’s Secret publisher Mirko Wang and and TR Outlook (Investment Promotion Agency of Ministry of Commerce). Click here for our WeChat story.


In the latest episode of its popular ‘Weekly Shop Visit’, New Hainan brings exclusive video and pictorial coverage of the newly opened VIP Room at Global Premium Duty Free (GDF) Plaza in Haikou, Hainan province. Click here for our WeChat story and here for our original English version.

Age-old stories: Beam Suntory-owned Bowmore Islay single malt Scotch whisky has launched Bowmore 30 Year Old and Bowmore 40 Year Old into China travel retail. These are the latest aged and rare vintages from its 50 Year Old Vault Series. Click here for our WeChat story and here for our original English version.

Foreo 及其姐妹品牌 FAQ 近日与中国时尚旅游博主GoldilocksX 携手制作了一则宣传片,旨在于海南推广两个品牌。

Foreo and sister brand FAQ have partnered with Chinese tourism KOL GoldilocksX in a video to promote both brands in Hainan. GoldilocksX has 182,900 followers on Chinese social media platform Little Red Book (Xiaohongshu). Click here for our WeChat story and here for our original English version.

“Hitting the ground running” – Swedish beauty and tech giant Foreo is working closely with retail partners The Shilla Duty Free, Dufry and KrisShop in a series of promotions as travelling consumers return to Singapore and the wider Southeast Asia region. Click here for our WeChat story and here for our original English version.

Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact or for native opportunities.

Coming soon

The Moodie Davitt Report is delighted to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market.

The launch edition will explore China Duty Free Group’s extraordinary rise over recent years to become the world’s number one travel retailer, together with a host of other high-quality features, analysis and interviews

The new digital title, to be launched soon, will be published in Mandarin and English four times a year across multiple platforms.

This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including:

• Airport retail (domestic and international)
• Airport food & beverage
• Airport advertising
• Ecommerce
• Land border, downtown and cruiseline retail
• Mixed-use leisure and tourism developments
• Offshore duty free retail and the Hainan Free Trade Port
• Social media
• + All the latest brand and retailer activations

To subscribe, please email Kristyn Branisel at
For advertising and sponsorship enquiries please contact or For all editorial enquiries please contact Martin Moodie at


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