Moodie Davitt WeChat: Key stories from Week 18

CHINA. We are pleased to bring readers a summary of this week’s posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.

The Moodie Davitt Report has stepped up its Mandarin language coverage of key China-related stories for 2022, anchored by our WeChat platform, published four times a month. Readership is climbing steadily with the platform now attracting 2,630 followers, along with encouraging reading and sharing levels.

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further staff in Mainland China.

2022年起,《穆迪达维特免税报告》将进一步升级中国市场相关的中文新闻报道,每周一在广受关注的微信公众号发布最新资讯,每月推送四次。

《穆迪达维特免税报告》微信公众号的主理人为常驻香港的中文编辑周沫以及常驻香港的公司创始人兼董事长Martin Moodie。另有两名中国大陆员工提供支持。

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language service. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com or Vice-President Sales & Events Sarah Genest at Sarah@MoodieDavittReport.com.

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有2,622名关注者,在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿,请联系出版负责人Irene Revilla/Sarah Genest(邮箱:Irene@MoodieDavittReport.com; Sarah@MoodieDavittReport.com

Leading the stories this week is an event celebrating the release of a deeply insighful China Travel Shoppers 2022 Whitepaper from independent online marketing and enterprise data solutions provider iClick Interactive Asia Group.

iClick Interactive VP of International Business Cody Chan welcomes guests to the China Travel Shoppers 2022 Whitepaper launch event in Singapore earlier this month. Below, The Moodie Davitt Report Founder & Chairman Martin Moodie assesses the importance of the Whitepaper in understanding the new Chinese consumer in a video address.

You can see highlights below from this week’s edition. 本周热点资讯一览如下。

A critical market insight: iClick Interactive Asia Group presents its China Travel Shoppers 2022 Whitepaper. The in-depth, 68-page report was produced in collaboration with tax and transaction specialist Ernt & Young Hua Meng (EY). Click here for our WeChat story and here for our original English version.
Promotional blitz drives sales: Hainan Development Holdings-owned Global Premium Duty Free (GDF) Plaza posted a +45% year-on-year rise in sales for the key May Day holiday period. The number of items sold rose +49%. The encouraging figures – especially in the face of soft visitor numbers to Hainan – were driven by a series of innovative promotions. Click here for our WeChat story and here for our original English version.
When light meets water: Swiss luxury skincare house La Prairie has partnered with China Duty Free Group at Haitang Bay to unveil ‘The Dance of Light and Water’ activation, highlighting the brand’s White Caviar Illuminating Essence. Click here for our WeChat story.
Positive outlook: The Estée Lauder Companies remains optimistic about the future of the key Hainan offshore duty free market, despite a strong March slowdown in arrivals due to COVID-related travel restrictions on the Chinese Mainland. The American beauty giant reported double-digit growth in global travel retail net sales for its third quarter ended 31 March amid a strong groupwide global performance. Click here for our WeChat story and here for our original English version.
Hitting the headlines: Hainan’s Labour Day holiday sales fell sharply to US$96.8 million, underlining the severe impact of the COVID situation in key Hainan visitor source markets such as Shanghai. Click here for our WeChat story and here for our original English version.
Rare offering: Ian Macleod Distillers has partnered with China Duty Free Group to launch the oldest Glengoyne Highland single malt whisky, a travel retail-exclusive 53 Year Old expression. It is priced at US$33,000 and presented in a hand-blown decanter, with only 100 pieces available worldwide. Click here for our WeChat story and here for our original English version.
Waging a war on counterfeiters: Swedish beauty and tech specialist Foreo is setting the tone for the war against fake products through a string of wins against counterfeiters. In 2019, an unprecedented ruling in Shanghai saw Foreo collect compensation of CNY3 million (US$454,000). Click here for our WeChat story and here for our original English version.
‘A bridge between two savoir-faire’ – Two LVMH-owned houses, Givenchy and Glenmorangie, last week joined forces with Dubai Duty Free in a world-first collaboration showcasing the craft and artistry of perfume creation and whisky making. Click here for our WeChat story and here for our original English version.
Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com for native opportunities.

Coming soon

The Moodie Davitt Report is delighted to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market.

The launch edition will explore China Duty Free Group’s extraordinary rise over recent years to become the world’s number one travel retailer, together with a host of other high-quality features, analysis and interviews

The new digital title, to be launched soon, will be published in Mandarin and English four times a year across multiple platforms.

This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including:

• Airport retail (domestic and international)
• Airport food & beverage
• Airport advertising
• Ecommerce
• Land border, downtown and cruiseline retail
• Mixed-use leisure and tourism developments
• Offshore duty free retail and the Hainan Free Trade Port
• Social media
• + All the latest brand and retailer activations

To subscribe, please email Kristyn Branisel at Kristyn@MoodieDavittReport.com
For advertising and sponsorship enquiries please contact Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com. For all editorial enquiries please contact Martin Moodie at Martin@MoodieDavittReport.com.

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