Moodie Davitt WeChat: Key stories from Week 15

CHINA. We are pleased to bring readers a summary of this week’s posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.

The Moodie Davitt Report has stepped up its Mandarin language coverage of key China-related stories for 2022, anchored by our WeChat platform, published four times a month. Readership is climbing steadily with the platform now attracting 2,518 followers, along with encouraging reading and sharing levels.

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further staff in Mainland China.

2022年起,《穆迪达维特免税报告》将进一步升级中国市场相关的中文新闻报道,每周一在广受关注的微信公众号发布最新资讯,每月推送四次。

《穆迪达维特免税报告》微信公众号的主理人为常驻香港的中文编辑周沫以及常驻香港的公司创始人兼董事长Martin Moodie。另有两名中国大陆员工提供支持。

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language service. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com or Vice-President Sales & Events Sarah Genest at Sarah@MoodieDavittReport.com.

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有2,516名关注者,在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿,请联系出版负责人Irene Revilla/Sarah Genest(邮箱:Irene@MoodieDavittReport.com); Sarah@MoodieDavittReport.com。

Our post on GDF Plaza’s strong first-quarter performance – with sales volumes surging by 252% year-on-year – was the most-read story in the preceding two weeks.

You can see highlights below from this week’s edition. 本周热点资讯一览如下。

Bringing the extraordinary to the everyday: Creative agency Superunion has partnered with China Duty Free Group-controlled China Duty Free International to create a stunning visual digital experience (check out the video below) for the retailer’s cdf Macau Grand Lisboa Palace Shop, which opened on 31 December, 2021. Click here for our WeChat story and here for our original English version.

Offline to online convergence: Sinopharm-owned CNSC has officially launched online with JD.com. The CNSC Offshore Duty Free store and CNSC Members store have been introduced on the platform in the form of mini programs. Click here for our WeChat story and here for our original English version.
Exclusivity in every sip: Beam Suntory introduces Bowmore 22 Year Old Pedro Ximénez Cask Finish to global travel retail via an exclusive allocation of 3,085 bottles to China Duty Free Group across China. Click here for our WeChat story and here for our original English version.
Looking forward: The Moodie Davitt Report Founder & Chairman Martin Moodie and Tapestry Asia-Pacific President and Coach China CEO & President Yann Bozec appeared on SSTV’s Boao Forum for the Asia Global Outlook programme in Hainan last weekend. They discussed the island province’s offshore duty free sector and the forthcoming China International Consumer Products Expo (Hainan Expo). Click here for our WeChat story and here for our original English version.
Offering critical insights: Independent online marketing and enterprise data solutions provider iClick Interactive Asia Group – in collaboration with tax and transaction specialist Ernst & Young Hua Ming – has released its China Travel Shoppers 2022 Whitepaper. Click here for our WeChat story and here for our original English version.
An indispensable guide: Jessica’s Secret and TravelSky subsidiary Hangju have released the 2021 Hainan Passenger Profile & Tourism, detailing the island province’s tourist business through airport and port passenger traffic analysis. The partners are offering a special discount for readers of The Moodie Davitt Report. Click here for our WeChat story and here for our original English version.
Rage of the Machines: The Estée Lauder Companies-owned fragrance house Jo Malone London has partnered with China Duty Free Group to launch a ‘JoBots’ activation at the Haikou Mova Mall. The JoBots were created from the brand’s signature cream and black packaging. Click here for our WeChat story and here for our original English version.
Offshore opportunity: Could Sabah, the Malaysian state in the north of Borneo, be the next island duty free hotspot? That’s the serious possibility raised by Deputy Chief Minister Datuk Dr Jeffrey Kitingan. Click here for our WeChat story and here for our original English version.
Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com for native opportunities.

Coming soon

The Moodie Davitt Report is delighted to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market.

The launch edition will explore China Duty Free Group’s extraordinary rise over recent years to become the world’s number one travel retailer, together with a host of other high-quality features, analysis and interviews

The new digital title, to be launched in April, will be published in Mandarin and English five times a year across multiple platforms.

This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including:

• Airport retail (domestic and international)
• Airport food & beverage
• Airport advertising
• Ecommerce
• Land border, downtown and cruiseline retail
• Mixed-use leisure and tourism developments
• Offshore duty free retail and the Hainan Free Trade Port
• Social media
• + All the latest brand and retailer activations

To subscribe, please email Kristyn Branisel at Kristyn@MoodieDavittReport.com
For advertising and sponsorship enquiries please contact Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com. For all editorial enquiries please contact Martin Moodie at Martin@MoodieDavittReport.com.

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