CHINA. We are pleased to bring readers a summary of the posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.
The Moodie Davitt Report has stepped up its Mandarin language coverage of key China-related stories, anchored by our WeChat platform, published four times a month. Readership is climbing steadily with the platform now attracting 4,103 followers, along with encouraging reading and sharing levels.
Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further freelance staff in Mainland China.
The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language service. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com
Heading the latest posts is news of how an enhanced pick-up policy for duty free purchases in Hainan province as been welcomed by the travel retail community and analysts.
You can see highlights below from our latest edition. 本周热点资讯一览如下。
Hainan breakthrough: In a move with highly positive ramifications for Hainan province’s offshore duty free sector, the State Council has approved far-reaching changes to the current pick-up policy for duty free purchases. Click here for our WeChat story and here for our original English version.
Shaping China’s luxury market: Yaok Institute has released its much-anticipated 2022 China Luxury Report. The 13th consecutive annual study reveals a slowdown in domestic luxury consumption in 2022, a projected strong resurgence in 2023 and some compelling insights into new consumer trends. Click here for our WeChat story and here for our original English version.
‘Elevate your senses’ – DFS Group unveiled its eleventh annual Masters of Wines and Spirits exhibition at T Galleria by DFS, Macau, City of Dreams at a glittering series of events on 17 and 18 March. Click here for our WeChat story and here for our original English version.
Two serums, one pop-up: Lancôme Travel Retail Asia Pacific has teamed up with China Duty Free Group to reveal the world’s first Super Serums O2O activation at the Sanya International Duty Free Shopping Complex in Haitang Bay. Click here for our WeChat story and here for our original English version.
Hong Kong lift-off: Passenger traffic at Hong Kong International Airport in February reached 2.15 million, up some +2,392.2% over the low base in the same month last year. Click here for our WeChat story and here for our original English version.
‘New definition of Swedish beauty’ – Beauty tech and wellbeing house Foreo has revealed a campaign called ‘Swedish Beauty in 3½ steps’. Click here for our WeChat story and here for our original English version.
Born in Roma: Valentino Beauty, part of L’Oréal Groupe, recently partnered with CDFG to host a celebrity event at the Sanya International Duty Free Shopping Complex in Haitang Bay. Click here for our WeChat story and here for our original English version.
Blockbuster style: Urban Decay – part of L’Oréal Travel Retail – recently celebrated two major Hainan milestones with a spectacular KOL and livestream event that blurred the lines between virtual and reality. Click here for our WeChat story and here for our original English version.
Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact Irene@MoodieDavittReport.com for native opportunities.