Moodie Davitt WeChat: Key stories from Week 11

CHINA. We are pleased to bring readers a summary of the posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.

The Moodie Davitt Report has stepped up its Mandarin language coverage of key China-related stories, anchored by our WeChat platform, published four times a month. Readership is climbing steadily with the platform now attracting 3,883 followers, along with encouraging reading and sharing levels.

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further freelance staff in Mainland China.

2023年起,《穆迪达维特免税报告》将进一步升级中国市场相关的中文新闻报道,每周一在广受关注的微信公众号发布最新资讯,每月推送四次。

《穆迪达维特免税报告》微信公众号的主理人为常驻香港的中文编辑周沫以及常驻香港的公司创始人兼董事长Martin Moodie。另有两名中国大陆员工提供支持。

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language service. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有3,883名关注者,在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿,请联系出版负责人Irene Revilla(邮箱:Irene@MoodieDavittReport.com

Our lead post focused on China’s strong outbound travel recovery since the end of 2022. As noted during the TFWA China Watch webinar series, Lunar New Year saw an encouraging revival in domestic travel, good news for Hainan which is set to remain a key destination for tourism and shopping in 2023.

You can see highlights below from our latest edition. 本周热点资讯一览如下。

Upbeat prognosis: China Duty Free Group Assistant General Manager Michelle Sun delivered a positive view of China’s duty free market during a Tax Free World Association webinar earlier this month. Click here for our WeChat story and here for our original English version.
Travel retail hotspot: Cartier has boosted its presence in the key Hainan travel retail sector by opening a boutique at Haikou Meilan International Airport Terminal 2. Click here for our WeChat story and here for our original English version.
Island to island: Times DF Haikou Mission Hills Duty-Free Town has introduced a bespoke batch of limited-edition Lambay Single Malt Single Cask Strength Irish Whiskey. Click here for our WeChat story and here for our original English version.
Group approval: The Ministry of Culture and Tourism of the People’s Republic of China on 10 March revealed a 40-strong second list of countries to which group tours can resume on a pilot basis. Click here for our WeChat story and here for our original English version.
Up close and personal: Lotte Duty Free announced on 12 March that it has built a hyper-personalised marketing system based on AI and big data, an initiative the company described as a first for the global duty free industry. Click here for our WeChat story and here for our original English version.
Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact Irene@MoodieDavittReport.com for native opportunities.


Food & Beverage The Magazine eZine