SINGAPORE. In our exciting new series ‘Moodie Davitt Video View’, we bring you exclusive on-the-ground coverage from the most innovative brands in travel retail straight from the industry’s most important events.
In this edition, The Moodie Davitt Report Founder & Chairman Martin Moodie catches up with Fiyta International Business General Manager Jobs Wang at the TFWA Asia Pacific Exhibition in Singapore, where the brand exhibited for the first time since 2019. You can read an earlier interview with Wang here.
Fiyta is a powerful Chinese watch brand whose mission is to showcase Chinese watchmaking craftsmanship and innovation to the world. Notably, Fiyta has been providing auxiliary timepieces to Chinese manned spaceflights since 2003. Fiyta equipped the astronauts who completed China’s first manned space flight mission in the Shenzhou VII Spacecraft and has since provided 20 other astronauts with Fiyta timepieces over the years.
Commenting on its reputation as the ‘China Space Watch’, Wang said: “Since 2003, more than 20 Chinese astronauts have worn our watches in space. We need to be very professional in our watchmaking to be able to make watches for Chinese astronauts. We also need to be very engaging in terms of storytelling to share this amazing story to our customers.
“Today, Fiyta has become a household name in China thanks to our reputation as the ‘China Space Watch’. This gives us very strong awareness in duty free, particularly with Chinese travellers,” Wang added.
Commenting on how travel retail can help expand Fiyta’s internationalisation drive, Wang said: “As we continue to develop international markets, travel retail plays a very important role. Travel retail has very high traffic, exposure and turnover. Chinese tourists are welcomed everywhere in travel retail and these consumers desire our watches. I think this gives us high brand appeal in the channel.”✈
