Moodie Davitt Video View: CVH Spirits mounts a premium push

SINGAPORE. In our new series ‘Moodie Davitt Video View’, we bring you exclusive on-the-ground coverage from the most innovative brands in travel retail straight from the industry’s most important events.

In this edition, The Moodie Davitt Report Founder & Chairman Martin Moodie catches up with CVH Spirits (formerly Distell International) Commercial Director Luke Maga at the TFWA Asia Pacific Exhibition in Singapore.

CVH Spirits boasts a strong and diverse portfolio, including Bunnahabhain, Deanston, Tobermory and Ledaig single malt whiskies, plus Bain’s from South Africa, Scottish Leader and Black Bottle blended whiskies. Additionally it is the international distribution partner for Amarula and select Distell export wine brands.

“With the recovery in Asia Pacific and the speed of that recovery, our growth is behind our single malt whiskies,” Maga says. “We’ve come back stronger than 2019 – stronger than pre-COVID.

“So, we are really trying to leverage that growth, leverage the recovery, and launch some great products.” ✈

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